Singer launches new nubia smartphone series with innovation and personalised experiences

From left: Singer (Sri Lanka) nubia Brand Manager Shabeen Hussain; ZTE Lanka Corporation Director – Terminal Business Zhuang Yongke; Singer

(Sri Lanka) Director – Operations Jagath Perera; Marketing Director Janmesh Antony; ZTE Corporation Marketing Director, Asia-pacific Ji Pengyun;

Terminal Business (Global Team) Vice Presidents Bai Keke and Zhang Yan Meng; Singer Group of Companies Chairman Mohan Pandithage; Chief Executive Officer Mahesh Wijewardene; ZTE Lanka Corporation Chief Executive Officer Yang Min; China Embassy Commercial Counsellor Tang Yan Di; Singer (Sri Lanka) Sales Director Vajira Tennakon; and Marketing Manager Tharaka Warnakulasuriya 

Singer Sri Lanka PLC unveiled the highly anticipated new lineup of nubia smartphones, bringing a fusion of innovation and effortless style to Sri Lankan consumers. With a focus on cutting-edge technology and sleek design, the new models are crafted to elevate everyday experiences, empowering users with seamless connectivity and powerful features while catering to those who seek personalised, high-performance devices. 

The latest release features three distinct series – the nubia V70 series, nubia Music, and nubia Neo gaming series – each tailored to unique user experiences. Following the successful debut of nubia in Sri Lanka last year, this latest lineup reinforces the brand’s commitment to delivering smartphones that blend style, substance, and superior performance.

Expressing his thoughts on the launch, Singer Group of Companies Chief Executive Officer Mahesh Wijewardene stated, “nubia’s latest range is a testament to the brand’s innovative spirit and our shared mission to bring high-quality, feature-packed smartphones to Sri Lanka. These three new series cater to a wide range of users — from music lovers to gaming enthusiasts — ensuring that everyone finds a nubia device that suits their lifestyle. With our extensive distribution strength and commitment to excellence, we are confident that this launch will redefine the smartphone experience for Sri Lankan consumers.”

The nubia V70 series, with the V70 Max as its flagship model, is designed for users who seek power, longevity, and an immersive experience. It features Sri Lanka’s largest smartphone display at 6.9 inches with a 120Hz refresh rate, ensuring ultra-smooth visuals. The AI-powered 50MP triple camera captures breathtaking photos, while the 6000mAh battery guarantees extended performance. 

Designed for those who live and breathe music, nubia Music embodies the brand’s commitment to self-expression through sound. With a powerful 2.1 channel audio system and an impressive 600% volume boost, every beat is richer, deeper, and more immersive. Paired with a long-lasting 5000mAh battery, nubia Music empowering users to express themselves through music anytime, anywhere.

The nubia Neo gaming series, led by the powerful nubia Neo 3, is engineered for high-speed performance, precision, and stunning graphics. Designed to elevate the mobile gaming experience, the Neo 3 features responsive touch technology, cutting-edge graphics, and a performance-driven design that gives gamers the ultimate edge. 

“At nubia, we believe that smartphones should be extensions of individual creativity, passion, and lifestyle. With the V70 series, nubia Music, and the nubia Neo Gaming Series, we are delivering devices that empower users to explore, express, and experience technology in a way that feels personal and seamless. Our partnership with Singer Sri Lanka ensures that these innovations reach consumers nationwide, bringing world-class performance and design to every hand,” said Terminal Business (Sri Lanka) Director Zhuang Yongke nubia.

The nubia V70 series, nubia Music, and nubia Neo gaming series will be available exclusively through Singer’s extensive island-wide retail and online. Customers can visit singer.lk or authorised Singer outlets for more information.