Sunday Nov 24, 2024
Sunday Nov 24, 2024
Thursday, 30 September 2021 00:00 - - {{hitsCtrl.values.hits}}
Sri Lanka’s ICT/BPM country brand the ‘Island of Ingenuity’ – IOI, was promoted at the Digital ICT Week in Luxembourg from 13 to 17 September.
Sri Lanka Export Development Board (EDB) together with the Embassy of Sri Lanka in Brussels organised the participation of seven Sri Lankan companies at the ICT Spring Europe Exhibition under the ICT Digital Week at the European Convention Center in Luxembourg. Representatives of Arimac Lanka Ltd., EC Holdings Ltd., Potenza Ltd. and four Startups namely Augustory Ltd., CabbageApps Ltd., Inteligenza Hub Ltd., Shades IT Solutions Ltd. formed the Sri Lanka delegation.
The ICT Digital Week presented many features including thematic areas with conferences and exhibitions focusing on Fintech, Digital Tech and Space tech.
Ambassador of Sri Lanka to Luxembourg Grace Asirwatham inaugurated the Sri Lanka Pavilion and emphasised the importance of continuous participation at the ICT Spring Europe considering the boundless opportunities presented under the ongoing digital transformation in the EU region.
IFS Labs Vice President Bas De Vos delivered a speech on ‘Developing Enterprise Software for the future, based on Sri Lanka’s Innovation Capability & Ingenuity’ at the Digital Supply Chain Conference on 14 September.
The ICT Digital Week provided a unique experience for participants in the fields of digitalisation and Artificial Intelligence (AI), FinTech, space tech, innovation in the Supply Chain industry, IT Security through exhibitions and demonstrations of the latest tech trends and innovations. The ICT Spring Europe 2021 proved to be an effective platform to network with peers and investors. Sri Lankan Tech entrepreneurs had the opportunity to showcase the ICT capabilities of Sri Lanka and promote Sri Lanka as the sub regional technological hub for high quality products and services.
In addition to in-person participants, several Sri Lankan ICT companies participated virtually in the B2B meetings and the digital summit.
The participants were able to secure several strong business leads with EU clients. Also, the companies are in ongoing discussions with potential partners and investors to expand their business in EU region.
