TikTok launches STEM feed in Saudi Arabia

Thursday, 2 January 2025 02:32 - - {{hitsCtrl.values.hits}}

TikTok is launching its global STEM feed in Saudi Arabia as part of its ongoing efforts to diversify content and inspire young Saudis to explore new careers in science, technology, maths and engineering.

The kingdom becomes the first country in MENA to roll out this innovative feature, further cementing its commitment to fostering a combination of entertainment and education.

TikTok’s new STEM feed is designed to provide the community with high-quality, verified content in science, technology, engineering, and math (STEM). It aims to inspire the next generation of Saudi thinkers, innovators, and problem-solvers by encouraging critical thinking, creativity, and lifelong learning. The community in Saudi Arabia will have access to a wide range of educational videos designed to spark curiosity and foster deeper engagement in STEM fields, TikTok said.

TikTok’s STEM feed provides a unique viewing experience, providing a platform for co-learning and collaboration. It also supports TikTok’s broader goal of content discovery and community building, ensuring the community can easily access enriching and inspiring content.

Additionally, the STEM feed will be regionally optimised in collaboration with local partners such as Majarra, a leading provider of high-quality, useful, and credible Arabic content online, to ensure it meets the highest standards of scientific accuracy and relevance to Saudi Arabia’s developmental goals. As part of its long-term vision, TikTok plans to cultivate additional partnerships with top educational platforms, expanding the feed’s offerings and further enhancing its impact on STEM education in the region.

A key part of the STEM feed’s success will come from its vibrant creator community. A diverse range of creators, educators, and STEM enthusiasts will share content that sparks curiosity and promotes hands-on learning. By showcasing these creators from Saudi Arabia and beyond, the STEM feed will become a dynamic resource for youth to explore STEM careers and ignite their passion for discovery.

Globally, STEM-related communities on TikTok have already proven to be a massive success, with almost 10 million STEM-related videos published globally in the last three years. From hands-on experiments to tutorials on coding and engineering principles, the platform offers endless opportunities for creators and the community to share their knowledge and passion.

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