Virtusa hosts Chief Marketing Officer in Sri Lanka

Incoming Head of HR Inoka Dias, Sustainability and Facilities Global Head Denver De Zylva, Corporate Marketing Global Head Roch Ferreira, Chief Marketing Officer Brian Jochum, APAC Business Head and Sri Lanka Country Head Naresha Supramaniam, Delivery Vice President Shenal Colonne, and Sri Lanka Financial Controller Dinoo de Mel

• Discusses pillars of transformation across HR, brand, technology and sales 

APAC Business Head and Sri Lanka Country Head Naresha Supramaniam

Chief Marketing Officer Brian Jochum

Virtusa, the global provider of digital engineering solutions hosted Brian Jochum, the company’s Chief Marketing Officer and a member of the Global CXO team in Sri Lanka recently. During his visit, Jochum visited the Virtusa offices in Sri Lanka, met with the local leadership and addressed the media at an outreach event. Jochum’s visit to Sri Lanka followed his visit to Virtusa offices in India. 

The media outreach event saw the participation of the local leadership of Virtusa, representatives from partner universities, members of local IT industry bodies and the media, which sparked insightful discussions among all present. 

APAC Business Head and Sri Lanka Country Head Naresha Supramaniam, highlighted Virtusa’s dynamic evolution, underscored by the acquisition by private equity firm Baring Private Equity Asia and subsequently, the EQT Group, one of Asia’s largest private equity firms. Supramaniam emphasised on the enrichment of the company with global management expertise and outlined the multifaceted transformation occurring across the pillars of technology, sales, brand, and HR.

Supramaniam proudly noted Sri Lanka’s crucial role in Virtusa’s global workforce and reaffirmed the company’s commitment to growing the technology centre in Sri Lanka over the coming years. “In just the past month, we’ve seen a large number of new opportunities being allocated to Sri Lanka, showcasing our confidence in the local talent to shine on the global stage,” said Supramaniam. He also drew attention to Virtusa’s competitive stature in the global marketplace, competing with industry peers listed among the best in the world.

With a workforce exceeding 35,000 across more than 50 offices in over 25 countries, Virtusa stands out in the industry. Supramaniam provided quantitative insights, noting Virtusa’s high Net Promoter Score which places the company in the top percentile of its industry globally. Additionally, it was mentioned that in a recent study, it emerged that most of Virtusa’s clientele regard the company as a top-tier global solutions provider based on the importance and complexity of the work Virtusa undertakes.

In his segment on the Engineering First approach and stakeholder impact, Brian Jochum discussed Virtusa’s approach to engineering excellence and its impact on stakeholders. Jochum’s insights offered a deeper understanding of the company’s strategic positioning and its commitment to delivering high-value solutions.

The engineering first mindset was credited as a unifying philosophy which draws from the company’s rich engineering heritage, its unique approach towards solving problems for some of the world’s largest businesses and the opportunities it creates for the talent at Virtusa to learn and perform at the highest levels.

Inoka Dias, the incoming Head of HR (Sri Lanka), concluded the session with a vote of thanks to all participants, acknowledging the collective efforts that have shaped Virtusa’s journey. Dias underscored Virtusa’s transformational phase, focusing on commercial, tech, and talent transformation, coupled with its fresh brand perspective. She highlighted the ongoing efforts to upskill and develop the talent at Virtusa, equipping them with the competencies necessary to maintain a competitive edge. The technology transformation supporting an enhanced employee experience throughout their lifecycle was also a key point.

Dias encapsulated Virtusa’s philosophy of creating “Glocal” (global and local) opportunities, building a future-proof workforce, and contributing significantly to Sri Lanka’s economy in the high-tech knowledge and service sectors. She concluded by expressing gratitude to all stakeholders and looking forward to continued partnerships in the coming year and beyond.