ASUS launches Transformer Book T100 series and Zenbooks in Sri Lanka

Monday, 30 June 2014 00:00 - - {{hitsCtrl.values.hits}}

Appoints JKOA and EPSI for nationwide distribution network

ASUS, a leading brand, driven by the strength of mastering technological innovation and design perfection for the ultimate life-enhancing and computing experience, last week launched an evolutionary 2-In-1 ultraportable laptop with 10-inch tablet – the ‘ASUS Transformer Book T100’. The company also unveiled the stunning, stylish touchscreen Ultrabook with a scratch-resistant finish – Zenbook UX302. Speaking at the launch, Rajeev Chaudhari, Director Operations India, Country Product Manager, Sri Lanka said: “We were the pioneers in

bringing the Ultraportable Laptops to the market. This 10-inch tablet is one of our elite ranges of products, which is intended to wow our customers. We are positive that these devices will thrill techies who have a fetish for excellence in the country. It is the Ultrabook you’ll want with you, wherever you go.” With the Government of Sri Lanka seeking to make the country an IT-literate hub within the next few years, students are encouraged to become IT savvy. With this is mind, ASUS’ affordable Transformer Book T100 will be a perfect opportunity to create their own mobile laptop dynamic so they never have to compromise again. “We at Intel constantly push the boundaries of innovation to make technologies available that can improve the lives of users. We are pleased that ASUS is bringing the latest technology powered by Intel to the local market. The T100 series and the Zenbook join an elite club of devices which will run on 4th Generation Intel Core processors,” said Indika De Zoysa, Country Business Manager, Intel EM Ltd. – Sri Lanka Liaison Office. “Together, these devices complement today’s mobile lifestyles and will enable users to get more on the move.” Also speaking at the launch, Poojitha Rajapakse, Director OEM at Microsoft Sri Lanka said: “The integration of Windows 8.1 in the T100 and Zenbook series is an advantage to users of these exceptional devices. Office 365 personal will further enhance customer experience of T100 by adding value. ASUS range is undoubtedly going to change the way users interact with their devices.” With the growth of notebooks and tablets as a primary computing device, the mobility sector is set to see a phenomenal growth in the coming years. The mobility offered by hybrid devices has created a huge space in the market in Sri Lanka through which notebook and tablet segments are set to magnify further. As ASUS is focused on increasing its presence across the country, the company is increasing the channel partners and manpower to reach each and every partner in all provinces. As such, ASUS has selected two industry giants, John Keells Office Automation (JKOA) and EPSI Computers as their touch points across the island. Meanwhile ASUS has opened an exclusive store in the heart of the city with the full range of their products available and superior after-sales services.