Belkin realigns its distributors in Sri Lanka

Belkin India, a leading provider of interconnectivity solutions across computing and consumer electronic devices, announced it has extended its operations and established presence in Sri Lanka. With this move, Belkin India has crossed the boundaries of the country, to strengthen the relationship with customers overseas in Sri Lanka, to capture bigger market share.

To make available the trendy and stylish Belkin accessories, its recently launched eco-friendly product range, Belkin appointed Trident Corporation Private Limited as its distributor for Sri Lanka.

Belkin’s product range is already available to customers in Sri Lanka, through distributor Brown and Company PLC. These collaborations enable Belkin to deepen its foothold in the Sri Lanka market, with the resilient and widespread networks of the two companies.

Speaking about the move, Managing Director, India Sub Continent, Belkin Inc Mohit Anand said, “We are excited to bring on board, Trident Corporation and Brown & Company PLC, two of Sri Lanka’s most renowned companies for distribution of our products. This move will enable us to develop a stronger foothold in Sri Lankan and realize the immense opportunity and untapped customer base of this market. Belkin products will now be widely and easily available through our channel partners that form the backbone of our business.”

Country Manager Sri Lanka and Maldives Thakral One Manish Fitkariwala said, “We at Trident Corporation, a flagship company of the Thakral Group are pleased to partner Belkin for distribution of its exciting product range in Sri Lanka. With over 100 years of experience in Sri Lanka, we see tremendous potential and demand for innovative IT and lifestyle products introduced by Belkin. We see this relationship in a long lasting one like our other relations.”

Brown and Company Plc Managing Director Murali Prakash said: “Brown and Company is very pleased to have partnered with Belkin International in Sri Lanka. We see great synergies in both our portfolios and have no doubt our innovative products and services would truly add value to the Sri Lankan consumer.” Brown and Company PLC was appointed as distributor for Belkin for its exciting range of products. The company that has been in this business for 137 years now offers a wide distribution network for some of the leading brands in the consumer electronics, plastics, office automation, batteries, power systems among others. With these strategic tie-ups, Belkin products will now be widely and easily available through channel partners in Sri Lanka. With this move, the company will be able to focus deeper on the Sri Lankan market, as a part of Belkin’s growth strategy, to tap on emerging market trends and opportunities in the SAARC region. Belkin India offers an extensive range of innovations, designed to give computer and consumer electronics users seamless integration in their homes, cars and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Belkin is one of the fastest growing, privately held multinational corporations in the world.

Since its entry in India in early 2009, Belkin has taken rapid strides towards becoming a leading tech and digital lifestyle brand. Realizing this Vision, Belkin has already come a long way to become the market leader across its product lines and also having expanded its footprint beyond India to Bangladesh, Srilanka, Nepal and also Pakistan.

Belkin has an extensive hybrid channel model of traditional IT and modern retail across multiple formats and consumer electronic stores across the subcontinent. The company has ambitious plans for growth and considers the Indian market to be one of its most strategic, with a stated desire to be a market leader in the tech and digital lifestyle space.