CEAT allies with Digibrush Productions for online brand presence
Thursday, 4 September 2014 00:00
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CEAT, Sri Lanka’s highest selling tyre brand announced a strategic partnership with DigiConnect – the Social Media Marketing arm of Digibrush Productions. Through this exclusive partnership Digibrush will be responsible in creating and significantly enhancing the brand’s digital advertising strategies across a multitude of online platforms.
“Social media has escalated on the marketing landscape at an extremely rapid pace. Individuals today share critical opinions and feedback about your brand that any business should ideally have an understanding of. We believe that our decision to have a partner who specialises in managing just that, would strongly benefit us as a brand in terms of having a proactive online voice,” said CEAT Deputy General Manager Marketing Shivan Jayasuriya.
Digibrush Productions CEO Hisham Zulfiqar additionally stated, “The role of social media marketing extends far beyond the technical know how of operating multiple platforms. The driven team at DigiConnect believes that social media marketing has a lot to do with psychology and sociology than technology itself. It’s the technology of computers and cellphones that allow us to connect. Tools such as Facebook, LinkedIn and Twitter are simply the sites and communities where we gather online to connect.
“However, what most people fail to understand here is that- it’s the people on the other side of the tech that will ultimately bring on the brand interaction, not the tech; so there’s no point of an online presence if there’s no action.”
The expertise of being a design agency has aided Digibrush Productions to create content that surpasses the clutter, which is one of the prime factors that led some of the country’s leading brands to partner up with DigiConnect as well – such as LAUGFS Gas, Magic Ice cream, EZY Racing, Emerald and BIC.
CEAT being a renowned brand holds massive potential in making an impressionable presence in Sri Lanka’s constantly increasing online market, and with DigiConnect heading this new venture both entities are confident about the positive outcomes of this new alliance.
