D-Link appoints Redington as National Distributor for Sri-Lanka

Thursday, 13 March 2014 00:00 -     - {{hitsCtrl.values.hits}}

D-Link, the end-to-end computer networking solutions provider for business and consumer, yesterday announced its tie-up with Redington for distribution of its products/solutions across Sri Lanka. Thus, adding more strength to its existing distribution model, with Debug continuing to being its National Distributor for Sri Lanka. Since the last couple of years D-Link has been aggressively focusing on Sri Lanka market. As a result D-Link has already been engaging with channel partners/ re-seller spread across Sri Lanka. Moving forward, the company has charted a growth strategy for 2014-15 wherein strengthening of its distribution network is one of its key criteria. As part of this plan D-Link has partnered with Redington as its National distributor (ND) to further strengthened its channel base. Announcing this new tie-up Bishwajit Sutradhar, Country Head – Sri Lanka, D-Link said, “Sri Lanka continues to be a prominent business hub for us in the SAARC region & and holds some great opportunities. Hence it is imperative for any organization to have a strong channel presence. While we continue to work with our existing distributor “Debug” for Sri Lanka region, with Redington on board we aim to strengthen its even further.” “Redington is one of the leading IT distribution players in the country and can drive D-Link business to greater heights. Its extensive network coupled with strong pre and post-sales support will certainly add value to our business and also boost D-Links growth in this region,” Sutradhar further added. Expressing his view on this partnership, Manish Madukar Joshipura, Country Manager - Redington Sri Lanka said, “We are delighted to be associated with D-Link, as it is a premium networking brand known for its quality and reliable products. With the addition of D-Link in our product portfolio we look forward to addressing the growing demand for networking equipment and address this segment effectively.” Redington is one of the leading distribution houses in the country with a strong geographic presence, superior logistic capabilities, strong MIS system and effective end-to-end customer support system. At the same time D-Link is a leader in networking technology with wide range of products/ solution that caters to the networking need of all small, medium and large organizations. Hence, the coming together of D-link and Redington will add more strength to its existing distribution model. This new distribution strategy will make D-Link products easily available for end-customers throughout the country. D-Link is the global leader in connectivity for home, small business, mid-to-large sized enterprise environments, and service providers. An award-winning designer, developer, and manufacturer, D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. D-Link (India) Limited is a part of D-Link Corporation and one of the largest networking company in India. The Company is engaged in Marketing and Distribution of Networking products in India and SAARC Countries. The Equities of D-Link (India) Limited are listed in NSE & BSE Stock exchanges. Today, D-Link (India) Limited is a key market player with a nationwide reach, robust product portfolio and superior services in India. The Company is firmly committed towards delivering high quality, efficient and reliable Networking products, solutions and services. D-Link India today has 17 branch offices & 22 highly advanced service centres dotted across India to address the customer needs locally. D-Link (India) Limited also has a toll free support helpdesk for its customers.

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