Dell’s focus on enterprise solutions gives customers the power to do more

Dell has announced its capacity to offer more innovative technology solutions and services that more and more customers worldwide rely on since the company embarked on its transformation over four years ago.

Dell supports millions of customers in 180 countries around the globe, including 95% of Fortune 500 companies, governments, educators, healthcare organisations and consumers.

More than 10 million small-medium businesses rely on Dell solutions and services to grow their businesses and serve their customers.

During the past four years, Dell has invested more than US$ 10 billion to deliver innovative, high-performing end-to-end solutions to better support the evolving needs of its customers. Dell’s commitment to helping customers drive results, create competitive advantage, and expand their opportunities is driven by investments in the data centre, security, services and software.

“Today, Dell is better positioned than ever before to deliver innovative, end-to-end solutions,” said Lackshmindra Fernando, Country Manager for Dell Sri Lanka. “We’re investing to help our customers to be successful and secure in a world being transformed by the forces of cloud, big data and mobility.”

Speaking at the media conference, Saleh M. ‘Haji’ Munshi, Managing Director, Indonesia and South Asia Developing Markets said: “Dell’s business strategy focuses on our customers’ needs. Our priority is to help our customers drive business outcomes and create competitive advantage through innovative and practical solutions. We remain committed to expanding our offerings beyond PCs to include end-to-end IT solutions from device to the data centre to the cloud and continue with our acquisitions strategy.”

Moving on to 2013, added Fernando, technology is going to continue to be an integral part of any business. Looking ahead, Dell anticipates customers’ technology priorities as categorised into these four key themes – transform, connect, inform and protect.

Transform: This means increasing IT agility while lowering costs and this is effectively achieved through cloud computing. Cloud Computing shows enormous promise to make organisations highly agile, adaptive and opportunistic. Dell offers customers ‘Open, Secure Enterprise-class Cloud’ that helps optimise IT agility, reduce cost, improve speed to market and provide solutions for a mobile workforce.

Connect: This focuses on increasing productivity by enabling the next generation workforce to work securely from anywhere, anytime and on any device. A trend that is here to stay is the Consumerisation of IT. Bring your own Device (BYOD), in particular smartphones and tablets, see a higher rate of adoption in Asia. Virtualisation is also going to be a key trend in 2013 as organisations look to manage operations and distribute virtual workloads across the data centre more efficiently; increasing their ability to scale their IT infrastructure, without rip and replace, to support the evolving business environment and needs.

Inform: Dell knows that customers want to gain control of their data deluge and use it to drive insights to gain a competitive advantage. This is where there will be a focus on big data, storage and analytics. With

Big Data, organisations strive to become decision-making innovators that analyse data strategically to help predict customer behaviour and market demand. The second focus under this point is on storage. The nature of compute and the data centre is changing – customers are faced with multiple, and often competing models of how IT needs to be delivered.

Customers increasingly want their data when they want it, where they want it and how they want it. They find that legacy storage architectures no longer meet their needs. Ultimately, customers want to scale storage environments to any size within their organisation at a lower cost, and continuously protect and optimise their data centre environment.

Protect: This refers to protection from organised attacks to everyday behaviours of employees that unknowingly enable cyber theft. Data protection means maintaining access to key data and applications as this becomes increasingly critical to assuring business continuity for customers of all sizes. Gartner anticipates that the Asia-Pacific managed security services market will continue to grow from 28% to 33% annually through 2015.  Dell recognises that securing company data is critical to the survival of any business and that one size does not fit all. Dell has been making thoughtful investments in key capabilities and assets such as SonicWALL and SecureWorks to provide customers with industry-leading security solutions.

Dell’s strategic investments, long-term vision and ability to execute are proving successful for its customers. In more than 180 countries around the world, customers recognise the value Dell brings to their businesses. The company’s commitment to providing customers innovative, industry-leading solutions and services has changed the profile of Dell in the marketplace.