Dialog and Singer tie-up to promote Star Points

Friday, 21 January 2011 00:01 - - {{hitsCtrl.values.hits}}

Dialog Mobile users can now earn and redeem Star Points when they shop at all Singer retail outlets island-wide, opening up a world of consumer electronics and household appliances to the membership of Sri Lanka’s largest mobile-based rewards network.

From left:. Priyath Salgado – Finance Director, Singer (Sri Lanka) PLC, Asoka Peiris – Chief Executive Office – Singer Group,

Dr. Hans Wijayasuriya - Group Chief Executive – Dialog Axiata PLC, Supun Weerasinghe - Group Chief Operating Officer Dialog Axiata PLC at the agreement finalisation.

Sri Lanka’s flagship telecom service provider, Dialog Axiata, entered into partnership with the country’s largest consumer durable retailer, Singer (Sri Lanka) PLC to promote Star Points at all SINGER Plus , SINGER Mega, SINGER Homes and SISIL WORLD outlets across island wide. All 6.7 million plus Dialog Mobile customers can earn and spend Star Points through its extensive merchant partner network, and the inclusion of Singer will add much value to the membership opening up an unparalleled range of redemption opportunities.

This tie-up also will bring significant benefits to Singer Plus Rewards cardholders who will have access to the Star Points partner network in the near future.

Star Points is Sri Lanka’s largest rewards network with over 400 partner merchants and more than 20,000 partner outlets island wide. All Dialog Mobile customers can earn Star Points from the merchant-partner network which encompasses multiple retail sectors. Star Points are redeemable at a constant face value of Rs. 1 per point across the entire network. Customers could obtain more information about Star Points and partner merchants by dialing # 141# on their Dialog Mobile.

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