Edna Group inks deal with Dialog Axiata

Edna Group of Ceylon, one of the largest conglomerates in Sri Lanka, has tied up with Dialog Enterprise to provide mobile communication solutions to the group, which includes Dialog BizConnect; an APN (Access Point Network) solution, allowing sales teams to give real time updates from the field.

Dialog BizConnect APN (Access Point Network) Solution by Dialog Enterprise, the business solutions arm of Sri Lanka’s premier mobile service provider Dialog Axiata PLC will enhance productivity and efficiency of organizations by giving real time updates from the field, while on the go.

Dialog BizConnect allows real time sales updates from across the Island and also allows optimum cost leadership in other business support services like inventory management and dispatch services paving the way for better resource management with the organization.

This agreement also covers a complete mobile voice and BlackBerry solution system which will allow the Edna Group management and staff to have seamless voice and data communication services powered by Dialog’s island wide coverage. The new solution further includes an online billing monitoring portal which enables the tracking of billing and usage patterns and report generation. As such, the solutions that are implemented at Edna Group by Dialog Enterprise will help reduce costs and increase operational efficiencies of the company.

“As Dialog Axiata is a leader in innovation and also has the largest geographical coverage in Sri Lanka, they were naturally the first choice for Edna,” Lal Ekanayake, Group Director at Edna Group of Companies said. “The solutions offered by Dialog Enterprise leads to costs savings to the Edna Group which is essential to stay ahead of the curve in today’s fiercely competitive market.” Dialog Axiata, with over 2,000 GSM and 1,200 3G base stations and growing is the largest mobile service provider and one of the largest ICT based solutions providers in the Island.

“We are pleased to enter into a strategic business venture with the Edna Group, one of the largest conglomerates in Sri Lanka,” Suresh Sidhu – Group Chief Officer, Dialog Enterprise & Global Business said.

“Dialog Enterprise is committed to provide the Sri Lankan corporate sector with the latest in ICT (Information Communication Technology) tools that offer real time updates which is critical in today’s fast paced economy.”

Dialog Axiata PLC, an ISO 9001 certified company, is a subsidiary of Axiata Group Berhad. The company operates 2.5G and 3/3.5G mobile communications networks supporting the very latest in multimedia and mobile internet services. Dialog has the distinction of being the first 3G operator in South Asia to commence commercial operations. Its local coverage spans all provinces of Sri Lanka, while international roaming is provided in over 200 destinations.

Dialog Axiata, the largest and fastest growing cellular service in Sri Lanka also operates Dialog Television a direct-to-home satellite television service and Dialog Broadband Network – providing backbone and transmission infrastructure facilities and data communication services.

Dialog Axiata PLC serves a total customer base through a combination of mobile, fixed, broadband and satellite subscriber base in excess of seven million Sri Lankans.