Etisalat kicks off ‘Game of Tunes’ promotion

Thursday, 21 August 2014 00:00 - - {{hitsCtrl.values.hits}}

Grand prize, a Rs. 4 m worth brand new Chery Tiggo SUV, daily and weekly cash prizes on offer

Etisalat Lanka recently kicked off its latest promotion ‘Game of Tunes’ launched at the Samanala Grounds, Galle to reward its loyal users of Personal Ring Back Tones (PRBT), more commonly known as Call-A-Tunes. This new promotion will run for a period of three months during which participating customers will be rewarded with daily and weekly cash prizes of Rs. 5,000 and Rs. 50,000 respectively, as well as a brand new Chery Tiggo Sports Utility Vehicle (SUV) worth 4 million rupees as the grand prize. The promotion launch event was attended by many special guests including Galle Member of Parliament Manusha Nanayakkara, Etisalat Lanka Chief Commercial Officer Janaka Jayalath and Ideal Group of Companies Group Strategist Chamath Tennekoon. Adding glamour to the event was a host of popular artists from the Sinhala music industry who entertained the crowd. The day was also filled with abundant games and engaging activities for spectators. ‘Game of Tunes’ is based on a point system where participants simply have to download Call-A-Tunes and generate the most number of points. This promotion is also a platform to encourage customers to express themselves more through personalised ring back tones and reward them for it. Songs downloaded daily will generate 25 points and in addition, ‘Game of Tunes’ will also feature a weekly theme song and bonus songs, earning up to 50 points. Customers will also be eligible for 50 bonus points on their next Call-A-Tune download with each Etisalat reload. The unique features of this promotion are the prizes. Winners will be randomly selected for the daily cash prize worth Rs. 5,000 and the participant with the highest points each week will win the weekly cash prize worth Rs. 50,000. Furthermore, all participants stand a chance to try their luck at winning the grand prize of a Rs. 4 million worth brand new Chery Tiggo SUV. Etisalat hosts nearly 10,000 ‘Call-A-Tunes’ on its portal in Sinhala, Tamil, English, Hindi, instrumental, seasonal songs as well as funny tunes to personalise customers’ ring tones. To participate, customers need to simply dial *354, to start playing Etisalat ‘Game of Tunes’. For more information on Call-A-Tunes please visit http://www.etisalat.lk/personal/mobile/call-a-tunes/.