Etisalat Lanka introduces ‘Ithuru’ micro top-up cards

Wednesday, 29 April 2015 01:43 - - {{hitsCtrl.values.hits}}

A novelty product at coin value for affordable and convenient communication

Introducing the Sri Lankan mobile subscriber to yet another first in the telecommunications industry, Etisalat Lanka announced its latest innovation: ‘Ithuru’ – a low value micro top-up card, enabling the accessibility of communication services offered by the island’s pioneering mobile network, at the best market rate. Available at retail shops island-wide, the Etisalat ‘Ithuru’ micro top-up cards can be purchased in two denominations, valued at Rs. 1 and Rs. 5 with a validity period of two days. ‘Ithuru’ micro cards can be utilised for a range of services such as Voice, SMS and Data packages. In today’s retail setting, merchants are accustomed to replacing coins with confectionary items when giving change money. Following the launch of Etisalat ‘Ithuru’ micro cards, retailers now have a more resourceful option to offer customers, creating a newfound opportunity for Etisalat telecommunications services to seamlessly blend into the ‘sachet concept’ of the local socio-economic framework. Customers using ‘Ithuru’ micro top-up cards can also activate a host of infotainment related connectivity services such as the Etisalat Facebook Plan, Mobile TV and enjoy Micro-Data packs at an unbelievable rate of less than Rs. 5 per day. The industry pioneer who was the first to launch prepaid calling cards in Sri Lanka over two decades ago, sets out to revolutionise the retail market of today with the ‘Ithuru’ micro top-up cards; as a product designed to deliver affordable communications solutions – available for customers to receive or purchase.