Etisalat launches “super reload” promotion

Wednesday, 24 April 2013 00:00 - - {{hitsCtrl.values.hits}}

Millions worth prizes weekly and monthly for all Etisalat pre-paid customers

Telecommunication giant Etisalat Lanka launched a novel offer titled “super reload” recently, to award cash prizes worth millions of rupees to the company’s total pre-paid subscriber base when reloading their phones.

A grand prize of Rs. 1 million is on offer every month from April to June for one lucky winner who will be selected through a draw. In addition, Etisalat pre-paid customers will also stand a chance to win weekly cash prizes of Rs.200,000, Rs.100,000 and Rs.50,000 and daily instant reload prizes of Rs.200, Rs.100 and Rs.50. Meanwhile customers who do not win any instant prizes will be given the opportunity to subscribe to any one of the Value Added Services (VAS), free, for a period of one month.

Speaking on the brand’s latest offer to its customers, Etisalat Lanka Director/CEO Dumindra Ratnayaka said: “At Etisalat Lanka, we firmly believe in giving back to our loyal customers, as it’s always about them; this is our core operating value. Across the island, our pre-paid customer base has grown significantly to over four million customers through the years. We want to recognise and reward them.”

Elaborating further on the promotion, Head of Brand Marketing - Pre-paid Shameel Bishri, explained: “With this offer, the more our customers reload, the more chances they have of winning. In addition to getting a chance to win millions, if they reload and do not win in the draw they are still entitled to get a VAS product of their choice, free for one full month. This gives them the opportunity to learn more about these VAS products and personally experience how these products can improve their lives, which if not for this offer ,they may not have experienced. So with ‘super reload’, everybody is a winner”.

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