Etisalat’s entrance and growth honoured at SLIM Brand Excellence Awards 2011

Following its brand launch last year, Etisalat's exponential brand building has been honored by SLIM at this year’s Brand Excellence Awards

In recognition of its meteoric rise since its launch in early 2010, Etisalat, a new mobile operator entrant was bestowed a silver for being the Best New Entrant of the year at the recently held SLIM Brand Excellence Awards 2011. Etisalat was selected for the dynamic fashion through which they entered the local market and for showing ability to build the brand into one of Sri Lanka’s strongest and most easily recognisable in just a short period of time.

Etisalat is presented with the Silver Award for the Best New Entrant of the year, a category that looks to highlight the most successful brands out of those that entered the market   within the last two years, with Etisalat receiving the honor for the emphatic fashion with which they entered the market.

Etisalat’s CEO, Dumindra Ratnayaka, commented on the award saying: “Bringing Etisalat into the local market was a challenge as we had to jostle with the other well established names within the sphere. However, we were able to carve out a strong position for ourselves by creating a brand blitz to place ourselves in the minds of the consumers and then following through on our brand promises by providing such cutting edge products as our unmatchable 3.75G mobile internet service.”

Since Etisalat’s arrival in the market its subscriber base has grown to exceed 3.5 million and, with the launch of its 3.75G mobile internet, Etisalat has been able to position itself as a market leader in technological innovation. Etisalat’s AppZone, the first third party mobile application development platform in Sri Lanka, was a testament to Etisalat’s commitment to bringing state of the art telecommunications services to the Sri Lankan market winning an mBillionth award earlier in the year. The depiction of the logo in multiple forms; such as a butterfly, a flower etc., has contributed to its retention in the consumer’s mind and made it one of the easiest to identify. As one of the most powerful players in Sri Lanka’s telecommunications industry, Etisalat continues to discover new horizons and explore new possibilities in the domain. Etisalat further offers Sri Lanka’s most cutting edge Internet solutions with the launch if it’s 3.75G technology. Standing at the top of the ladder in innovation, quality and customer service, they have passed an impressive 3.5 million subscribers in a record time since their launch.