EZY strengthens strategic partnership with Trend Micro

EZY Infotech, Sri Lanka’s leading technology distributor recently strengthened their strategic partnership as the exclusive distributor for Trend Micro Incorporated, a global cloud security solutions provider, for Trend Micro’s Titanium range of products in Sri Lanka and Bangladesh.

“With this association we plan to tap the Sri Lanka markets on a vast scale. We strongly believe with the experience and expertise of EZY Infotech, they will help us to scale new heights in these regions. We’re confident of receiving a very positive response to our Titanium range of products,” Trend Micro

Country Manager – India and SAARC Amit Nath said.

“We are pleased to have strengthened our partnership with Trend Micro, a global giant in the Internet Security Industry.  We have always believed that Trend Micro as an organisation has the strength and diversity to provide the correct products and solutions to meet the requirements of the Sri Lankan market. This perfectly aligns with our vision to align Sri Lankan technology partners and users with global giants who drive the world ahead,” EZY Infotech Managing Director/CEO Shafraz Hamzadeen said.

Trend Micro Incorporated, a global  cloud security leader and  a pioneer in server security with over 20 years’ experience, have specialised in providing cloud-based security that fits their customer’s and partner’s needs; preventing new threats faster, and protecting data in physical, virtual and cloud environments.

Powered by the industry leading Trend Micro Smart Protection Network, cloud computing security infrastructure, Trend Micro products and services stop threats where they emerge – from the Internet, which is supported by a 1,000+ threat intelligence experts around the globe.  

Titanium Maximum Security 2012 is a strong, fast and easy-to-use security, based on cloud technology to proactively stop viruses, spyware, and other threats before they reach the computer. It does not slow down or consume high resources of the PC or laptop, thereby providing a faster speed. Titanium also provides advanced protection for your data and allows you to connect easily. Titanium 2012 is powered by the Trend Micro Smart Protection Network infrastructure, providing consumers with robust threat protection seamlessly.

Hamzadeen stressed the fact that as an organisation they have always considered themselves as the conduit between Technology Enablers (such as Trend Micro) and Technology Users. “In order to be effective in this drive of ours we have used over 500 of our retail partners to effectively address the end user’s, with many more value additions than merely selling a product. This is no easy task as it continuously challenges our team to find novel ways of taking the core message and innovative features of a product all the way down to the end user.”

He stressed the role played by their retail partners, which is critical in educating the customer at the time of purchase. “Our employees have been the critical success factor in driving every brand we represent to market leadership,” he added.

Today, content is fast moving into the digital space, thereby making lifestyle’s Digital Centric. In this context protecting one’s digital life assumes as much importance as protecting one’s home against interlopers. “Most of us tend to overlook the importance of digital content till such time we either lose it or it gets corrupted due to different virus attacks. This is where we believe that Trend Micro provides a very effective solution where they detect and filter 80% of virus related attacks even before it reaches your computer or laptop,” Hamzadeen said.

Incorporated in 2004, EZY Infotech has grown to become the country’s only complete distribution organisation focusing on providing seamless solutions to brand owners (such as Trend Micro) in their stride to gain market share. Their intensive distribution infrastructure which works on a unique pipeline distribution model provides a clear advantage to brand owners by not only making their products available across the country within 24 hours in every retailers counter, but also ensuring that knowledge and channel development is executed in parallel. With over 150 dedicated people reaching nine provinces and 22 districts, EZY’s infrastructure and reach is unique to a distributor in any industry.  EZY’s innovative supply Chain approach has allowed brands to gain a dramatic increase in their desired market share, whilst simultaneously lowering distribution costs. This has without doubt enabled brands to pass on true value to consumers, thereby offering value for money.

Trend Micro, which intends achieving market leadership within a 24 month framework, plan on launching a fully fledged, go to market strategy which will enable them to educate the public and help them increase their knowledge and understanding of the internet and the need for security.