hSenid Mobile to launch new brand identity at CommunicAsia 2013

hSenid Mobile will showcase the latest platforms and solutions to ‘connect telcos to businesses’ at Communic Asia 2013 –  the largest global technology showcase for ICT leaders in the region. CommunicAsia 2013 is on from 18-21 June at the Marina Bay Sands in Singapore.

Highlights of the event include emerging technologies, latest ICT solutions and innovative technology updates. hSenid Mobile enters with innovative strategies to bridge telcos to businesses taking advantage of latest technologies available.

With consumers’ increased mobile-based dependency for all transactions, it is important to upgrade the mobile lifestyle by introducing convenience and constructive mobile technologies to enrich mobile usage.

Winning businesses have begun to identify these mobile trends and enforce collaborative business models to reach consumers through the most effective channel. Hence, businesses can target a wider market to enable a mobile commerce system to augment their core services and drive more revenue.

The industry has transcended the traditional services framework comprising SMS, MMS, VOIP and Data to subscribers. Today, telcos play the main role integrating businesses, merchants and consumers and increasing revenue, thus taking the mobile usage experience to the next level.

hSenid Mobile enables telcos to connect to businesses and upgrade mobile services by offering a range of solutions to optimise business opportunities.  Telecom operators can enable a developer ecosystem by exposing Open API which simplifies the complexity of telco application development as it abstracts operator back-end integrations. This will result in creating multiple telco apps, both at individual and enterprise levels.

Enterprise patterns such as shopping, utilities, ticketing and transport are already introduced and implemented and allows a simpler mobile lifestyle. With the increased trend in apps, telco services such as SMS, MMS, USSD, LBS and charging become significant. Thus, it becomes important to cater to that market which optimises the

use of apps.

Through mobile payment ecosystem payments, financing and banking transactions become viable on an m-commerce system. The introduction of NFC generates significant potential and value due to its usability, simplicity and security by enabling a ‘tap’ and ‘pay’ method. Moreover, NFC can be used for smart advertising to build campaigns tailor made to identify and attract potential customers.

Creating campaigns and loyalty management programs are convincing methods of attracting new clientele. However, it also becomes important to remotely monitor usage patterns, diagnose limitations and provide an accurate campaign that enables telcos to have a loyal customer base and improve decision making processes.

hSenid Mobile has led the way in connecting telcos to various enterprises over the past years creating ground breaking business models that has heightened VAS. At Communic Asia 2013 hSenid Mobile will showcase a diverse telco solutions and business model where telcos can boost their revenue by connecting to businesses in all industries and enhance experiences to subscribers. hSenid Mobile adapts to the mobile world enriching ways to revolutionise telco services and provides the required technology to connect telecom operators to businesses.