ICTA exhibition and seminar on ‘How ICT makes business grow’

The Information and Communication Technology Agency of Sri Lanka (ICTA) will conduct a seminar/exhibition at the Matara Sanaya Mansion on 7 July.

The two-pronged thrust, aimed at driving home the above truth to the total business community and SME’s by the use of ICT will be held from 9a.m. to 4p.m.

Eminent speakers from leading companies will deliver addresses on the effective use of ICT for business and implementing the web presence at this event.

The first exhibition for carrying the message that the use of ICT will greatly improve businesses was held in Kandy on 23 and 24 March. Nine companies from Kandy and seven firms from Colombo exhibited their products and services at the Kandy event.

The Matara event, like its predecessor in Kandy, will give the business community in Matara an ideal opportunity to explore various products and solutions under one location. It will enable companies to interact with one another and find solutions that can be tailor-made for their requirements.

ICTA said the series of exhibition cum seminar is being held under the Domestic IT Small and Medium Business (SMB) Linkages Program of ICTA’s Investment and Private Sector Development Program.

The goal of the project is to promote the introduction and utilisation of ICT in businesses and SMEs throughout a network of regional towns (majority being outside Colombo).

There are many IT SMEs in Sri Lanka with technology offerings which could fulfil the needs of Businesses including SME’s in both the public and private sectors. It is also necessary to create an opportunity for IT-SME’s to showcase their products and service offerings.

The event is partnered with the Ceylon Chamber of Commerce and the Matara District Chamber of Commerce and Industry. ICTA sources said that the whole business community including the large scale businesses as well as the small and medium size enterprises will greatly benefit from the exhibition cum seminar.