IDC ranks Huawei as No. 2 smartphone vendor in Sri Lanka

Thursday, 12 March 2015 00:04 - - {{hitsCtrl.values.hits}}

Huawei achieves 18% market share in Sri Lanka for Q4 2014 International Data Corporation (IDC) has announced Huawei, the leading global information and communications technology (ICT) solutions provider as the number two smartphone vendor in Sri Lanka for Q4 2014. The report stated that smartphones contributed approximately 22% to the overall mobile phone market as the demand observed a continuous surge during the year. According to the premier global provider of market intelligence, advisory services, and events for IT, telecommunications, and consumer technology markets, Huawei enjoys a market share close to 18% of the overall smartphone market. It further states that the brand continues to enjoy a good reach in both top cities and upcountry markets, as Huawei products are distributed exclusively through one of the most trusted names in the country, Singer. Huawei Country Head Consumer Business Group (BG) Henry Liu said: “As a growing leader in the smartphone category we are delighted about the IDC ranking. This achievement is speaks volumes about our last year’s brand positioning ‘Make It Possible’, through continuous focus on our premium strategy to build brand reputation with quality, experience and service in Sri Lanka. We will continue to inspire, make the impossible possible for our consumers in the future with more innovations within this fiscal year and many more years to come.” Huawei Head of Marketing Stanley Mascarenhas said: “Huawei has the right product for different types of consumers, including advance technology, innovation, strong functionality and outstanding features for the best price. In Sri Lanka top selling models include Honor 3C, Huawei Ascend P7 and Huawei Mate7. Huawei is becoming a popular smartphone brand among Sri Lankan consumers through the establishment of an emotional connection between the brand and its users and our strong support and distribution through SINGER makes the brand complete.” According to a recent IPSOS Global Research report covering 32 countries, Huawei’s brand awareness rose from 52% in 2013 to 65% in 2014, representing a year-on year increase of 25%. Unaided awareness increased by 106% (from 16% to 33%). The top five markets for brand awareness include: Burma (100%), China (90%), Guatemala (88%), Costa Rica (88%), and South Africa (84%).

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.