IFS Sri Lanka secures deal with Bangladesh’s leading automobile manufacturer, Runner Group

Tuesday, 10 February 2015 00:02 - - {{hitsCtrl.values.hits}}

ERP system from IFS implemented to support manufacturing, sales and service, supply chain, human resource management and finance processes

IFS, the global enterprise applications company, announced that Runner Automobiles Ltd. and Runner Motors Ltd., part of Bangladesh’s Runner Group of Companies, has chosen to implement IFS Applications 8. Both companies are a part of Bangladesh’s leading conglomerate, Runner Group. The automotive solution provided by IFS includes support for manufacturing, sales and service management, supply chain management, human resource management and finance management across the organisation nationwide.

Runner Automobiles manufactures and retails motorcycles under the brand name “Runner” and is one of the most successful retail brands in Bangladesh. Runner is a homegrown Bangladeshi brand and currently accounts for the third largest share in the motorcycle retailing market. The brand has its sights set on becoming market leader in Bangladesh as well as expanding geographically. Runner Automobiles is the sole importer and distributor of Eicher brand automobiles in the country and is a part of the Runner Group of companies which also has interests in real estate, agro-business, bricks and information technology. Speaking on behalf of the Runner Group of Companies, Chairman Hafizur Rahman Khan stated: “Rapid growth and expansion is on top of the agenda at Runner. It is my firm belief that the implementation of IFS Applications 8 will act as an enabler of this growth. The breadth and depth of functionalities within the IFS solution will also ensure that rapid growth will not be at the expense of operational excellence. We look forward to a speedy and smooth implementation with IFS.” IFS Bangladesh Country Director Asanga Marasinghe added: “We are extremely pleased to commence what is expected to be a very fruitful relationship with the Runner Group and its flagship company Runner Automobiles. IFS’s solutions for the automotive industry have been created to support different manufacturing and business control strategies for improved supply chain, efficiency, cost reductions and quality control. We believe these enhanced capabilities will propel Runner towards its business goals faster than expected.” For more information about how companies in automotive sector are benefitting from IFS, please visit: http://www.ifsworld.com/si-lk/industries/automotive/.