In homes with tablet computers, most kids use them

Tuesday, 21 February 2012 00:00 -     - {{hitsCtrl.values.hits}}

Reuters: Forget dolls and footballs. About 70 per cent of children in households with tablet computers used these devices, according to fourth-quarter results from research firm Nielsen.



This was a seven per cent increase from the third quarter, according to Nielsen.

About 77 per cent of those children use tablets such as the Apple Inc (AAPL.O) iPad and the Amazon.com Inc Kindle Fire to play games, while 57 per cent use them for educational purposes.

About 55 per cent use the tablet for entertainment while they are travelling and 43 per cent use them to watch television shows or movies, according to Nielsen.

 

COMMENTS