Intel’s annual Asia Pacific Partner Network Conference in Macau

Over 325 of Asia Pacific channel partners gathered at the annual Asia Pacific Intel Solutions Summit (ISS), held in Macau recently. The Summit, held over three days, provided Intel’s partner community with the latest business insights to create effective solutions for businesses and consumers across the region. The Intel Technology Partner (ITP) program saw considerable growth within across the Asia Pacific region during the past year, as gold and platinum membership number reached 9,279, one of the highest globally.

“Having the largest partner ecosystem in the global Intel partner program is extremely important to us, we have focused on fostering partner relationships and providing real value for our partners in the region,” Intel EM Limited Sri Lanka Liaison office Country Business Manager Indika de Zoysa said. “It’s exciting that these efforts have paid off and that our partner ecosystem continues to grow.”

At the Summit keynote, Intel’s reseller channel organisation in Asia Pacific Director Kamil Hasan outlined Intel’s focus areas for 2013 and beyond: “As Intel brings more products into the market in 2013, we want to enable the channel to be in the best position to participate and compete in the compute continuum, whether it be desktop and server products based on Intel’s newest 4th Generation Core processors, or the latest Ultrabooks and tablets.”

“With a range of new programs that Intel will be offering this year, we are committed to providing the right support to the channel to reach their customers,” Hasan further added.  The IT program is designed to help train, support and position channel partners for sustained growth, by both supporting their current business models and helping them identify and capture new opportunities in the market. Over the past year, Intel has evolved its training programs to deliver dynamic interactive experiences of new and emerging technologies and solutions, helping partners get closer to Intel’s compute continuum both face-to-face and online. Intel’s strong product roadmap and commitment to continuing investment in the ITP program has given partners confidence to invest in growing their own businesses.

The ITP program delivers information and resources to help keep Intel channel partners across the Asia Pacific competitive and enable them to take advantage of new product opportunities including the Intel 4th Generation Core processor family, latest Ultrabook innovations, smartphone and tablet reference designs and product momentum, Next Unit of Computing (NUC) opportunities and the latest in embedded technologies including digital signage and point-of-sales systems.

Singer PLC Marketing Manager Vajira Thennakoon, attending the summit said: “ISS is a fabulous event where we can pick new ideas and ways of implementing them. It has helped us immensely in introducing new products to our market. Look forward to experience an exciting event in Macao as all ways. Thank you Intel for this wonderful opportunity given to us to boost our business.”

“The demand of the compute market continues to grow and evolve, and we will strengthen our position across all channel segments and focus on working collaboratively with partners to grow and evolve the channel,” Indika said. “Intel Sri Lanka looks forward to working with our local partner network to bring new innovations to market.”