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A media briefing took place on Thursday 22 August at Unity Plaza to announce this novel concept. The event would be patronised by leading brands in the ICT industry with representatives from platinum partners also present at the event.
The first of this one-of-a-kind annual event will showcase the leading IT brands and the latest technology on offer, in order to cater to Sri Lanka’s rising demand for quality IT products at affordable prices.
By facilitating the exhibition at Unity Plaza vendors and brand representatives could easily provide an interactive experience to the consumer. The exhibition will not be restrained to a mere event but would enable the consumer to witness interactive demonstrations.
“Continuously striving to provide consumers with the best and the latest that the tech world has to offer, Unity Plaza has always been the go-to-destination for ICT products in Sri Lanka. We, at Intel, are excited about partnering with the mall for its unique IT Shopping Festival. Working alongside our technology partners, we look forward to showcasing a wide array of products from Intel, including the recently launched 4th generation Intel Core processors. With a host of amazing deals on offer, the event promises to be worthwhile for Sri Lankan consumers,” said Intel EM Ltd., Sri Lanka Liaison office, Country Business Manager Indika De Zoysa.
Elaborating on the event Microsoft Sri Lanka (Pvt) Ltd. Director OEM Poojitha Rajapakse said: “Unity plaza is the only known IT mall in the country for decades and still holds the position in Sri Lankan consumers mind. Unity Plaza PC shops will have some direct or indirect connection to most of the PC’s sold in Sri Lanka. Over a period of time Unity plaza has evolved with the technology transformation and shifted the selling approach from a typical PC sales to entry level of solutions sales. Microsoft Sri Lanka is actively engaged with Unity plaza partners and is really excited to see the initiative taken to have an IT shopping festival. As a company, Microsoft also focuses on device ecosystems and partners with major multinational hardware vendors to give the best experience of Windows 8 and Office 2013. I am sure the IT shopping festival will deliver the same experience to our local consumers and create a business value of money and quality aftersales support. Microsoft Sri Lanka will continue to support partners in Unity plaza to deliver the best device experience to Sri Lankan customers.”
“Unity Plaza is the only place a customer can walk in to choose a product of their choice, bargain , touch and feel them and buy them off the shelf. Seeing is believing and Unity Plaza is a place for every level of computer requirement whether it’s a student, IT Professional or Gaming enthusiast,” said TECHZONE Chairman Mohamed Naushad.
In line with the objective of the IT Shopping Festival, which is to offer a unique shopping experience to the public, all retail stores and solution providers of the mall will collectively offer special bundles, total package deals and 4th generation products at once-in-a-lifetime prices. Other exciting features will be latest technology launches, gaming zones,raffle draws and fun for the entire family.
“This event which has been put together by the tenants of Unity Plaza and other multinational IT brands and distributors will be the island’s first ever trade fair for computer hardware and software,” said Onally Holding PLC Chairman P.A.I.S Perera.
“It mainly targets home users and tech savvy youth who are in the need of the best technology at affordable prices,” he added.
The main sponsors of the event are international IT giants Intel, Microsoft, HP, Samsung, Lenovo, Epson, Canon and Toshiba as well as key distributors New Sun Trading, Trident Corporation and Redington Lanka, who will showcase the latest range of products at unbelievable prices. “Unity Plaza is the most reliable and trusted place for computer shoppers,offering world renowned brands,” said Onally Holdings PLC Managing Director Onally Gulamhusein.
“It is a one-stop-shop for computer laptops,desktop computers,printers,computer peripherals, cool gadgets and software,” he added.
Consumers can walk in to the exhibition without an entrance fee and would be entitled to take part in various activities lined up during the festival. A special PC clinic, as well as awareness and training workshops, raffle draws, bundle offers are also promised at the event. Attendees would also have a chance of winning prizes one laptop would be gifted for a lucky consumer each day.
