John Keells Office Automation launches ZTE mobiles in Sri Lanka

Monday, 17 November 2014 00:00 - - {{hitsCtrl.values.hits}}

By Inshira Shainaz ZTE launched its latest range of android-powered smartphones and tablets in Sri Lanka recently, brought here exclusively by John Keells Office Automation. The launch event titled ‘Unlock the value of global technology’ was held on 12 November. ZTE is the number two phone brand in the prepaid market in the US in partnership with John Keells Office Automation, the leading distributor of smartphones in Sri Lanka. Nine of ZTE’s latest devices were unveiled, catering to a broad range of users from high end to entry level.

The blazing fast and ultra slim ZTE star 1 was among the phones that were launched, featuring a quad core processor, a five inch, 441 ppi screens and 4G LTE connectivity, all built within its ultra-thin 6.6mm frame.

The Star 1 comes equipped with excellent user-experience features, such as 4cm macro shooting capability, clarity plus imaging technology and a dual colour temperature flash and is ideal for photography. The phone is priced at Rs. 49,999 and will cater to the young, the fashionable and the innovative. Also launched were the ZTE Blade V815W, Blade V830, Blade L2, Blade Vec Pro, Blade Vec4G and the ZTE range of tablets, the ZTE E7P and the E9Q, featuring large screens and powerful technology. John Keells Office Automation CEO Janoda Thoradeniya stated: “Bringing powerful technology at great value, our partnership with ZTE Mobiles allows us to reach and cater to a whole new market. We believe that this is just the start of great things to come and at this very moment we are excited and nothing short of proud to be partnering with ZTE.” Competitively priced, the ZTE range of smartphones and tabs aim to carve a niche in the Sri Lankan smartphone market. Offering power and quality at affordable prices, backed by the trust associated with John Keells Office Automation, the phones will be available at all leading mobile phone retailers islandwide. ZTE Corporation Sri Lanka, Bangladesh and Maldives Head of Devices Hanan Hafeez stated: “We at ZTE want to make every moment special, bringing our loved ones closer, and making the complex simple, in spreading this technology further. We have launched the ZTE range of smartphones and tabs in Sri Lanka, bringing Sri Lankans closer to their dreams and aspirations. We are indeed delighted to partner with John Keells Office Automation, a respected corporate entity in the country, as the national distributor for ZTE Mobiles in Sri Lanka.” “Smart phones are no longer just meant for calls, e-mails and photography; their android systems and the host of apps available today allow users to create, go beyond and open avenues they could have never opened before. Now with global technology at great value from ZTE Mobiles at hand, it’s easier than ever to do so,” he added. ZTE Mobile Devices is a division of ZTE Corporation, a global telecommunications equipment network and mobile devices company, headquartered in Shenzhen, China. ZTE is publicity traded company listed on the Hong Kong and the Shenzhen stock exchanges. It is one of the leading mobile handset and smart phones manufactures in the world, offering a complete range of mobile devices, including mobile phones tablets, mobile broadband modems, hotspots and family desktop integration terminals. A global leader, ZTE has partnership with more than 500 major carriers and distribution in over 160 countries and regions around the globe. It also has strategic partnership with 47 of the world’s top 50 carriers. All ZTE devices launched are built with the latest Android OS, making full use of the ZTE range of smartphone power that it brings to the table. Pix by Lasantha Kumara