Kirusa and zMessenger launch StarFriends Voice Service with Mobitel

Kirusa, a global leader in providing telecom and social media solutions, announced yesterday the launch of the StarFriends Voice Service, in partnership with zMessenger, Sri Lanka’s pioneering leader in mobile marketing and entertainment solutions, and Mobitel, the national mobile service provider in Sri Lanka.

Kirusa is enabling zMessenger’s premium celebrity content service, StarFriends, via its InstaVoice platform, to bring voice capabilities that allow stars to record their voice messages and send them to their fans.

With the launch of this service, Mobitel users in Sri Lanka can now follow their favourite celebrities’ voice blogs. Users can subscribe to the service by sending an SMS in the format of the Star’s name + V to 2468 (e.g. RoshanV to 2468).

From celebrities to fans, StarFriends Voice Service provides a seamless flow of messages. Using the unique voice update feature of the service, celebrities express their emotions and share their joyous and challenging moments. The voice messages are delivered instantly to fans, creating a ‘Voice Twitter’ experience.

Actress Yureni Noshika, singer Raini Charuka, musician Lahiru Perera and actor Roshan Ranawana are some of the eminent personalities with whom fans will be able to connect with via the StarFriends Voice Service. More celebs are expected to join the platform shortly.

Commenting on the launch of the service, Marketing of Mobitel Sri Lanka Senior General Manager Isuru Dissanayaka said: “It is indeed a delight for Mobitel to enter into this partnership with Kirusa and to be able to offer our customers this unique service here in Sri Lanka. At Mobitel, we constantly strive to increase the value offerings to our customers, and I am confident that adding the dimension of voice to celeb messages will bring the celebrities closer to their fans and give our customers this unique experience.”

zMessenger CEO and Co-Founder Jayomi Lokuliyana said: “The communication between celebrities and their fans takes several forms. In StarFriends Voice service the control remains with the celebrity. However, the fans are also empowered, to connect, respond and engage with them. This makes it a unique connect, and a very personal mode of communication begins to take shape between celebrities and their fans. It is indeed an engaging and innovative service.”

 Kirusa CEO Dr. Inderpal Singh Mumick said: “We are delighted to bring Kirusa’s InstaVoice Channels service to Sri Lanka in partnership with Mobitel and zMessenger. With incredible successes in Africa, Latin America and now Sri Lanka, InstaVoice Channels has been adopted by hundreds of celebrities and millions of fans.”