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The strategic tie-up with Lenovo ‘THINK’ and ‘IDEA’ products is set to make significant strides in the IT market in Sri Lanka.
A $ 34 billion personal technology company, the largest PC maker worldwide and an emerging PC Plus leader serving customers in more than 160 countries, Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution.
With its tie-up with Abans, a group with Rs. 28 billion in annual turnover, Lenovo will target a 20% share in the tablet market that is currently dominated by Samsung and Apple.
Being No. 1 in the global PC market, with its Yoga range of multimode PCs and tabs, Lenovo will also look to challenge the global market and improve its standings in tablets and smartphones as well. The range is currently available in 28 countries with the company looking at increasing its availability in 164 countries in the near future.
The new tablet range comes equipped with three modes – ‘Hold mode,’ ‘Stand mode’ and ‘Tilt mode,’ which gives users additional functionality and ease of use. In addition the product also comes packed with two cylindrical lithium ion batteries, giving users a total usage time of 18 hours. This also allows smartphone users to use the devices as charging stations as well. The Yoga tablets come in two sizes – eight inch and 10 inch.
Lenovo’s product line includes a full range of commercial and consumer PCs, servers and workstations, and a family of mobile internet devices including smart phones and tablets.
The company’s ‘Protect and Attack’ strategy is key to Lenovo’s success and the right strategy for a PC Plus world. It drives record market share, improved profitability and a more balanced business for the company.
While Lenovo is fully committed to the PC business, the company is driving growth and innovation by expanding into new form factors and device categories – such as smartphones, convertibles, tablets and smart TVs as well as services and infrastructure hardware such as storage and servers that are powering the PC Plus era.
The tie-up of Lenovo with Abans marks a significant milestone for the Abans which is a market leader in Sri Lanka for IT, electronics and home appliances.
Abans is well equipped to promote and boost the sale of Lenovo Tablets through its network of 400 showrooms and an even larger number of authorised distributors spread throughout the country to cater to urban as well as rural consumers.
With innovative sales promotional methodologies, interest free instalment terms, dynamism and exceptional customer service, Abans aims to further strengthen Lenovo’s presence in Sri Lanka.
Lenovo tablets are available at all Abans showrooms island-wide starting from Rs. 39,000 upwards and also available on interest free terms.
Pix by Sameera Wijesinghe
