Maxx Mobile to foray into tablet space

Wednesday, 3 August 2011 01:51 - - {{hitsCtrl.values.hits}}

MUMBAI (PTI): Home-grown mobile handset maker, Maxx Mobile, plans to foray into the tablet space and is working on features for the proposed products, a top company official said.

“We are in the process of developing some tabs. It will take a long time. It is not that easy (to produce a tablet). We have to do a lot of work on that. The features will be the USP (Unique Selling Proposition). Right now we cannot comment anything on it,” Maxx Group Chairman and Managing Director, Ajjay Agarwal, told PTI.

Its competitors would include the likes of Samsung’s Galaxy Tab, Blackberry Playbook, Apple iPad, Motorola’s Xoom, Dell’s Streak, Creative Technologies’ ZiiO and HTC ‘Flyer’. While the bigger brands are selling their tablets at prices starting above Rs. 25,000, the Indian brands are looking at introducing their devices at much lower price points. Since the launch of Apple iPad, the tablet market is witnessing huge competition, with new contenders launching their devices. According to analysts, sales in the tablet PC segment in India are expected to touch one million units over the next 12 months.

Maxx Mobile manufactures handsets, high performance mobile phone batteries and mobile phone chargers in India.

The firm will also produce lithium iron cells from this fiscal at its Haridwar factory, but Agarwal did not divulge about number of units to be produced and the capacity of the plant.

“We are mainly into manufacturing of mobile phone batteries and chargers. The primary raw material for these mobile phone battery is lithium iron cells. It has a great consumption in our factory. So we decided to do backward integration,” Agarwal said, adding the firm would invest Rs. 320-crore during this fiscal to produce lithium iron cells and mobile phones.

On the firm’s initial public offer (IPO), Agarwal said, “The IPO process is on right now. It is not concrete because documentation process is going on.