Micromax India appoints Sanjeev as Country Manager for Sri Lanka

Micromax has appointed Sanjeev Ariaratnam as Country Manager to drive the handset manufacturers’ growth in Sri Lanka.

Sanjeev, who has more than 13 years experience with reputed companies such as Sony Ericsson, Asia Pacific Brewery Lanka, Ceylon Tobacco Company and Richard Pieris Distributors, will lend his expertise in the sphere of marketing to expand Micromax’s presence in the region. He possesses a Master in Business Administration from the University of Southern Queensland - Australia, and also has a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing – UK.

Vikas Sahni, General Manager, International Markets – Micromax, commenting on Sanjeev’s appointment said: “We are pleased to appoint Sanjeev Ariaratnam as Country Manager to drive Micromax’s growth in the local market.  Micromax is a vibrant brand that has captured the Indian markets and we believe that Sanjeev will take the brand forward and strengthen its visibility in Sri Lanka.”“Micromax has an extensive range of handsets in its portfolio, from basic phones to 3G technology handsets with android operating systems,” elaborated Sanjeev. “Through our marketing strategies and strong distributorship, we aim to make Micromax available to all Sri Lankan consumers, offering quality products combined with excellent after sales services.”

Micromax is the largest Indian mobile handset company and the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics).