Micromax ties up with Metropolitan Telecom to grow stronger in Sri Lanka

Micromax Informatics Ltd. (Micromax), India’s leading handset manufacturer has announced the appointment of Metropolitan Telecom Services as its sole agent in Sri Lanka.

Through this exclusive partnership, Micromax hopes to aggressively expand its activities and presence in the country.

Micromax has over 50 handsets in its portfolio from basic phones to 3G technology handsets with android operating systems. Innovative products have been a strong growth driver in India and the company plans to bring the same innovation and quality products to cater to the advanced telecommunication needs of the Sri Lankan consumer, with particular focus on the youth segment.

Micromax Sri Lanka Country Manager Sanjeev Ariaratnam was upbeat on the partnership, “We are delighted to have Metropolitan Telecom as our sole agent and look forwards to collaborating closely with them in creating a whole new telecom experience to our Sri Lankan consumers. With a great portfolio, strong branding, marketing actions and a great distributing partner, we hope to create a strong brand recall amongst the consumers. We will make available smart phones, Androids, music oriented phones and many other products that focus on innovation and design and plan to take on the local market with an aggressive marketing strategy,” he said, adding, “Metropolitan Telecom’s experience in mobile handset distribution and their excellent after sales service is a key strength which will help Micromax’s growth trajectory.”

Metropolitan Telecom Chief Executive Roshan Tissera commenting on the partnership said, “We are excited to have on board a vibrant brand such as Micromax and look forwards to making the brand strong throughout Sri Lanka while playing a vital role in making available telecommunications devices and needs to all Sri Lankans.”

Micromax plans to attain a strong position and overall enhance brand visibility in the Country. A wide variety of phones from full-feature mass market devices to gaming specific and social messenger phones, in keeping with its brand essence of ‘Nothing Like Anything’ will be available through a streamlined and effective distributor network.