Microsoft Country Manager Sriyan takes on added regional responsibility

A recent communiqué from Microsoft Sri Lanka stated that Sriyan de Silva Wijeyeratne, Country Manager for Microsoft in Sri Lanka, has been appointed Lead for the Consumer Channels Group (CCG) for New Markets in the South East Asia region.

The CCG will create greater alignment for consumer products between Microsoft and its channels, to deliver solutions that excite consumers.

In addition to his role as Country Manager for Sri Lanka, Sriyan will focus primarily on the SEA New Markets’ OEM business (Original Equipment Manufacturer) for PCs, and the Windows Mobile Phone, the innovative newcomer to the Microsoft product portfolio.   He will support all retail execution across Sri Lanka, Nepal, Bangladesh and the Maldives.

“Sriyan has demonstrated success in leading his team in Sri Lanka. He has consistently driven his local OEM Business to great heights, and worked well with retailers, local, Named, and MNA partners,” said Jamie Harper, General Manager for Microsoft South East Asia New Markets.

Sriyan, who says that his appointment was due to what the entire Microsoft Sri Lanka team has achieved over the past seven years, looks forward to the new challenge of leading the Consumer Channel Group.  

“The prospect of being part of Microsoft’s new mobile phone business in partnership with companies like Nokia, would be particularly exciting since it is a completely novel area for Microsoft,” Sriyan said.