MillenniumIT, SLIM, Oracle and EZY help drive customer experience management in Sri Lanka
Wednesday, 26 November 2014 00:00
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MillenniumIT, a leading technology solutions provider and a part of London Stock Exchange Group (LSEG), recently joined up with the Sri Lanka Institute of Marketing (SLIM), Oracle and EZY Infotech Ltd. to roll out the first program in a series of sessions which aim to introduce new approaches to customer experience management in Sri Lanka.
This introductory session focused on the current challenges faced by the marketing community with regard to customer experience management, and how proper alignment with IT solutions can help overcome these challenges.
The event was patronised by chief executives, chief marketing officers and other members of senior management from leading organisations across industries such as banking, telecommunications, media, FMCG and education. The event was held at 8 degrees, Cinnamon Lakeside.
The night included several informative presentations by industry experts. Eminent marketer Dr. Rohantha Athukorala conducted an enthralling session on ‘Working in a Political Economy in Challenging Times’. This session was followed by APAC Senior Sales Director – Sales, Social and Marketing Cloud Solutions Atul Tuli, who delivered an equally insightful presentation on ‘Modern Customer Experience’.
The evening touched on topics ranging from the extent to which the technological landscape has influenced human behaviour, the importance of capturing and analysing data in order to derive true value and the emergence of Near Field Communication technology and its practical applications.
Oracle Sri Lanka and Maldives Sales Director – Application Business Chandita Samaranayeke also made mention of Oracle’s Global commitment to enhance applications centred around Oracle’s customer experience management.
Oracle Customer Experience (CX) is a complete set of best-in-class, integrated, cloud-enabled solutions that encompass the entire customer journey. Throughout the customer lifecycle, across all channels and devices, Oracle helps organisations break down organisational barriers so companies can connect engagements, build advocacy, and grow revenue.
SLIM CEO/Executive Director Sanath Senanayake said: “SLIM has long been heralded as a leading marketing body in Sri Lanka, responsible for introducing many of the cutting edge tools and techniques practiced by marketers in Sri Lanka today. We have seen MillenniumIT as one of the leading technology providers in Sri Lanka, therefore it was only natural that we jointly explore the evolving paradigm of customer experience management, and the innovative new tools available to assist marketers master this art.” MillenniumIT Executive Vice President Faiq Faaiz said: “MillenniumIT has been a pioneering customer experience and CRM solution provider in Sri Lanka. We have been consistently committed to developing innovative and cutting edge tools to cater to this segment. We are delighted that SLIM has recognised the importance of customer experience management in today’s business environment, and are firmly committed to assist them impart this knowledge to the marketing community.”
Ezy InfoTech Head of Enterprise Amal Dias said: “In a highly competitive environment, organisations strive to provide better service to their customers. This can be only achieved with a clear view of the customer’s profile, which includes behavioural patterns. Many tools in analytics, process automation and business intelligence have surfaced as a result. EZY Infotech is the Value Added Distributor for Oracle in 15 emerging markets, and were honoured to partner with SLIM and MillenniumIT to deliver this key message on customer experience to a wide range of marketing professionals from various industries.”
MillenniumIT is a Platinum level member of the Oracle Partner Network (OPN). Oracle recently recognised MillenniumIT’s experience in Oracle solutions by bestowing upon it the titles of ‘Systems Integrator (SI) Partner of the Year’ and ‘Specialised Partner of the Year for Applications’ for the ASEAN region.
