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Tuesday, 9 August 2016 00:21 - - {{hitsCtrl.values.hits}}
Shannine Daniel reporting from Mumbai, India
Smartphone brand OPPO recently revealed its newest smart phone, the OPPO F1s, the latest in the photography-focused FI series, in Mumbai as a part of its global launch.
The model will be available for sale in India, Sri Lanka and all other South and south East Asian countries from mid-August onwards, stated OPPO Vice President Sky Li.
Like its predecessor the OPPO F1, the F1s also carries the title of “the selfie expert” with its 16 MP front camera, seen for the first time in a phone within its price segment, as well as a host of new photo editing and beautifying options.
Aside from its 16 MP front cam the F1s sports a 13 MP rear camera, a super-fast finger print reader that can unlock the phone within 0.22 seconds, a large 3075 mAh battery, 32 GB ROM and a triple slot card tray that can hold two SIM cards and an SD card of up to 128 GB.
As the new selfie expert the F1s aims to capture more natural looking selfies. After bringing in the ‘beautify’ Feature in its previous smartphone cameras, OPPO’s F1s comes with the beautify 4.0 feature in both its rear and front cams. This feature gives consumers the options of enhancing their photos and selfies with seven levels of beautification and two skin tone modes.
16 MP front camera also provides a dynamic range with minimum visual disturbances by employing a 1/3.1- inch sensor and a large F/20 aperture. To further ensure that users can get the perfect shots they require, the F1s’ front camera also comes equipped with a ‘palm shutter’ and a ‘voice shutter’, where selfies can be taken by a wave of the hand or by simply saying cheese, so that the unwanted shake sometimes caused by pressing the shutter button can be avoided.
The front camera also features an upgraded screen flash function, which adjusts to compensate the current light conditions allowing users to capture selfies with more depth and detail in low light environments.
In addition to its rear camera’s panorama mode the F1s also features a selfie panorama mode with its front camera, so that a larger number of people can be included in a selfie.
The rear 13MP camera includes a 1/3 inch back illuminated sensor and a f/22 aperture for a good range and high light sensitivity when taking photos.
Leading Indian fashion photographer Dabboo Ratnani, Sonam Kapoor, OPPO Vice President and International Mobile Business Managing Director Sky Li and Yuvraj Singh
The F1s features one of the fastest home button fingerprint readers available among smartphones in it’s price segment. This fingerprint reader is also the key to fingerprint activated calling and app launch; users can assign five different fingerprints to open apps and access contacts of choice.
By using different fingers to unlock the phone, the pre-set app or phone call will be automated, saving users from the inconvenience of looking for apps or contacts among many icons and contact names.
The F1s can vouch for long lasting performance through an octa-core 64 bit processor with 3GB RAM and 32 GB ROM. It runs on a large 3075 mAh battery and is boosted by the ColorOS 3.0 firmware’s power saving optimisations, and can function upto 14 hours benefiting consumers who need to be on call 24/7.
The F1s has a 5.5 inch 2.5 D corning Gorilla Glass 4 screen with a pre-applied protective screen coating to give the phone a good finish and long lasting durability. It is available in the colours gold and grey.
In Sri Lanka the model will be available with authorised dealers islandwide in the colour gold and will be priced at Rs. 39, 900.
The model has passed more than 390 different design tests from raw material to mass production and 822 different design procedures.
Yuvraj Singh and Sonam Kapoor
OPPO is a leading global technology brand founded in 2004 in China. After entering the market in 2008 it expanded to overseas markets in 2009. As of April 2015 the brand had registered with 116 countries and OPPO smartphones are currently available in over 20 markets such as China, India, Sri Lanka, Thailand, Vietnam, Egypt, Kenya, Algeria, Morocco, UAE, Singapore, Philippines, Myanmar, Malaysia, Indonesia, Iran, Kazakhstan, Bangladesh and Australia.
In India OPPO is the 4th most popular phone brand after Samsung, Apple and Huawei with 6.6% market share.
“Our mission is to improve the daily lives of consumers in India,” stated OPPO India Brand Manager Will Yang.
As a part of this mission he revealed that since October 2015 90 OPPO service centres were established within India.
“From last October onwards we have definitely being providing better after sales services,” stated Yang.
Leading Bollywood actress Sonam Kapoor and renowned Indian cricketer Yuvraj Singh were invited to endorse the latest model of the OPPO F series. Moreover Kapoor and esteemed Bollywood actor Hrithik Roshan are OPPO’s Brand Ambassadors for the South Asian region and the brand has also collaborated with Singh’s YouWeCan foundation to fight cancer by debating a sum of IRs. 4 million.
