OPPO sees huge growth opportunity in Sri Lanka

Monday, 7 November 2016 00:01 - - {{hitsCtrl.values.hits}}

OPPO, a fast-rising smartphone brand is gearing up to be a serious contender for market share in the mobile space, having surpassed 50 million units in a single year.

OPPO was launched into the Sri Lankan market in last year by launching R7,R7 Plus,R7 Lite, Mirror 5, Joy 3,Joy Plus and Neo 5.

This entry has been able to make a huge transformation within the emerging Sri Lankan market with OPPO strengthening its well-deserved brand image as a provider of excellent camera experience. At the same an increased emphasis on bringing OPPO phones to a wider audience has been undertaken through an extensive range bringing the highest possible quality at different price points.

OPPO became from relatively unknown brand to the world’s fourth largest in the second quarter in 2016, achieving the year-on-year sales increase of 136%. Along with the global market rise up in the second quarter, OPPO Sri Lanka also has seen a tremendous improvement in the local market share.

OPPO Sri Lanka has launched F series to the Sri Lankan market in the beginning of 2016.

The first entry of the series was F1 which came up with 8 MP front camera has been able to boost up the market position of OPPO. F1 Plus is the upgraded version of OPPO F1, introduced in the 2nd quarter of the year which enables 16 MP front camera and the fingerprint unlocking system for the first time at OPPO F Series.

OPPO announced Selfie Expert OPPO F1s in the beginning of the third quarter which made a huge revolution in natural Selfie photography with the special beauty 4.0 app. This new entry helped to increase the sales volume of the Sri Lankan market which resulted double the performances in sales generation.

Strategic brand partnerships have been a major impact on sales uprising in the Sri Lankan market and it creates a great impression on brand & corporate awareness. OPPO has signed up a four-year partnership with International Cricket Council (ICC) which runs for four years from 2016 until 2020. This partnership brought up an enormous engagement with the cricket loving the Sri Lankan market and OPPO’s ongoing partnership with FC Barcelona, one of the most popular football club in the world also has brought credibility to the brand performance.

To provide an unparalleled service to its customers, OPPO Sri Lanka opened more than ten exclusive showrooms and a well-resourced after sales service center during the second and third quarter of this year has driven more customer satisfaction as well as helped to achieve expected in OPPO Sri Lanka.

OPPO has also leveraged the engagement with youth to boost its brand image. Partnerships with government and non-government, university programs has been able to position itself as a stylish and trendy devices/ brand.

OPPO will continue with its aggressive marketing and advertising campaigns as well as an open engagement with OPPO users to achieve 15% of market share by the end of this year.