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Thursday, 23 February 2017 00:00 - - {{hitsCtrl.values.hits}}
From left: Panasonic India’s Pranay Dhabhani, Panasonic’s Takuya Sunahase, Metropolitan Telecom Service Director Sanjeev Ariaratnam, Panasonic India’s Shivender Malhotra, Metropolitan Telecom Service Head of Sales Nalaka Dharmasuriya and Metropolitan Telecom Service Brand Manager E.M. Tharindra Niroshan
Panasonic India, a leader in technology-driven innovation has announced the appointment of Metropolitan Telecom Services Private Ltd. as its distribution partner in Sri Lanka. Metropolitan Telecom is a 25-year-old arm of Metropolitan Holdings Ltd. which provides local consumers with varying products and services, including personal communication devices. Through this partnership, Panasonic hopes to expand its presence in the country as part of its business growth strategy.
Panasonic has various smartphones in its portfolio ranging from basic affordable devices to premium 4G VoLTE-enabled smartphones running Google’s latest Android operating system. Being a leader in technology-driven innovation, Panasonic products have registered strong growth in the Indian, Middle Eastern and African markets. The company will now provide these innovative devices to Sri Lankan consumers according to their communication needs and demands. 
While most customers opt to buy smartphones with large screens, good cameras and higher RAM for improved performance. Panasonic smartphones will offer Sri Lankans a long list of features including its major USP – trust in the design and reliability of the Panasonic brand. The primary objective of this partnership will be to engage local consumers at a closer level in order to strengthen Panasonic’s brand connectivity in the country.
Talking about the partnership, Panasonic India Business Head – Mobility Division Pankaj Rana said, “We are happy to have Metropolitan Telecom Services as our distributor for the Sri Lankan market. Metropolitan’s wide reach and in-depth distribution practices will allow Panasonic India to introduce its smartphones into the local markets using an aggressive marketing strategy. Metropolitan Telecom’s experience in mobile handset distribution and excellence in after sales service are sure to help Panasonic’s growth trajectory.”
Metropolitan Telecom Services Director Sanjeev Ariaratnam added, “We look forward to our association with Panasonic, a brand which has an incredible amount of credibility within the global telecom market. We hope that our association with the Panasonic will help them augment their smartphone business in Sri Lanka and expand their business horizons within the country.”
Panasonic’s near 100-year-old standing alongside Metropolitan’s six decades, highlights a level of trust and commitment unlike any other technology-driven partnership. In providing a wide variety of phones through Metropolitan Telecom’s streamlined and effective distributor network, Panasonic’s will enhance its brand visibility to attain a strong position in the local smartphones market.
