Peercore IT makes CRM a valuable business tool for organisations

Leading Australian business software application specialists Peercore IT have stepped up their presence in Sri Lanka through their fully-fledged office at the World Trade Centre. Touting the company’s proprietary CRM or Customer Resource Management software, the leading IT services company underscores its effectiveness in consolidating the many activities of a sales force into one seamless system.

Said to provide a competitive edge in managing customer data and interaction, Peercore CRM provides connectivity through a number of core areas including contacts management, business intelligence and predictive reporting systems with dashboards and business alerts to keep sales and marketing personnel informed.

In addition, crucial planning aspects such as call cycle planning, a year planner, and two-way integration to Microsoft Outlook, integration to mapping data, a document repository, marketing campaign management makes Peercore CRM more than just a CRM.

Elaborating on the significant advantages over generic CRM products, Country Manager Srilanka Mohamed Subhani Lafir stated that its CRM software provided, “Industry-specific functionality” and “greater security” to sensitive information through its storage in a central database.

“Opportunities are managed through the sales process with ease of visibility through the pipeline and the sales person’s productive time is managed efficiently through the activity planner. Companies can also maximise resources through the creation of call cycles to send automatic reminders when a customer is due for a call. In addition , the system also retains all customer, lead and opportunity information in one database  which in turn is a great  asset to  the company , who is able to have all the relevant customer information stored  in one Database, rather than having it in several files,” he said.

“Among other advantages that Peercore’s CRM provides are easy access to all documentation and client communication, facilitating easier customer profiling, and better tracking and reporting of marketing campaigns. It gives full visibility of all customer sales and debtors information and brings silos of information from different departments into one system to give full customer visibility across the whole organisation. This will enable companies to realise the full potential of all opportunities available,” added Lafir

Available on multiple platforms such as desktops, over the web as a cloud based model, extended to run on mobile devices, smart devices including iphones, ipads, and other popular smart devices. Peercore IT’s CRM software is the software of choice for many of the largest blue chip companies in Australia. These companies use the Peercore CRM to positively impact on their bottom line profitability.

Customisation being the company’s forte, industry-specific CRM software is also available for the plant hire industry assisting them to compete effectively. Among other well-known names utilising Peercore CRM software is Peerless Foods, while Cookers will implement the CRM system in July this year.