Prestigio: Best European brand launched in Sri Lanka

Friday, 27 June 2014 00:00 - - {{hitsCtrl.values.hits}}

‘Prestigio’, a dynamic international vendor of state-of-the-art IT and CE products for style-conscious consumers that is the world’s seventh largest CE brand, fifth in EMEA and number one in the mobile navigation market in the countries of CEE, has launched products to the Sri

Lankan market by Redington SL Ltd, a multinational company which is among the world’s leading supply chain solution provider. Being one of the world’s fastest growing markets, Sri Lanka, has already matured in high tech mobile phones and tablet computers with a rapidly increasing demand for the presence of leading international brands. Prestigio had mapped out a well thought out strategy for making significant inroads into the local market. Prestigio products are available in over 85 countries around the world closely collaborating with Intel, Microsoft, Google, Media Tek etc. It’s a fast growing European Brand operating from Limassol, Cyprus with R & D centre in Check Republic, Belarus and China. All products are approved by the European Bureau. “It’s a milestone for us to expand the Prestigio network to a new country. We are doing our best with our partners and looking forward to bring more stylish products to the market which will make the consumer’s life easy with our new technology,” said Prestigio and ASBIS Group Vice President Hisham Tantawi at the launch. Prestigio Sales Manager Mohammed Nasir Uddin commented that they are pleased to launch Tablet PC and Smartphones based on Android and Windows platform in Sri Lanka, and believes it would be a great experience for the consumers to taste the European Branded quality products at an affordable price.

“We Redington, an end to end Supply Chain Solutions Provider company in the IT & Digital Life Style are extremely happy and confident, to bring Prestigio brand in to Sri Lanka, which is an extremely well-performing brand in MEA and Europe. We are going together highly confident that we would be able to provide ‘Value for Money’ products in the Smart Phone and Tablet Category, highly backed up by support and services across the island,” said Redington SL Ltd. Country Manager Manish Joshipura. Prestigio focusing on Smartphone and Tablet PC has a wide range of models which are affordable for all segments. The company has already planned to become the market leader in Sri Lanka in the near future and looks forward to produce better quality products for the emerging Sri Lankan market. Microsoft Sri Lanka Director – OEM Poojitha Rajapaksha and Intel Sri Lanka Country Manager Indika De Zoysa were also present at the event.

-Pix by Lasantha Kumara

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