Saberion launches SMS ADS platform for classified ads

Monday, 13 May 2013 00:00 - - {{hitsCtrl.values.hits}}

Saberion Ltd. recently announced the launch of SMS ADS, a unique platform supporting classified advertisements via your mobile. The platform allows users to post, search and view advertisements both on their mobiles and on the web site www.smsads.lk.

Being an SMS based service it does not require a smart phone and is available in all three languages, English, Sinhala and Tamil.

“The growth of platforms like Twitter and Instagram highlight the fact that consumers today are more comfortable with quick, limited information bursts which fits in better with the hectic pace of day to day life.

This is why we felt SMS ADS would be a great opportunity by allowing people to updated ads on the go, search and communicate via SMS,” said Muffadal Lukmanjee, Director of Saberion.

The fact that mobile phone penetration is still much higher than internet penetration makes this a viable option for a wider audience, he added.

Developed on Dialog’s Ideamart engine, the solution offers quick and easy submission and search options and is 100% secure ensuring mobile numbers and e-mails are only visible should the advertiser choose to show them.

The website offers a unique feature that allows interested buyers to contact sellers who choose to have their information confidential by sending an SMS via the web site.

The content on all advertisements posted are checked and moderated to ensure quality. The advanced search capabilities offered are driven by ‘full text index searching,’ which is the same technology used by Google.

“For us SMS ADS seemed a logical evolution of the classified ad market and we believe we have built the right solution to help consumers reap the benefits of this platform, with the right balance of user friendly processes and guaranteed security,” said Lukmanjee.

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