SAKS Analytics leads the way

• Helps Sri Lankan corporates to understand and engage in commercial analytical values of data

The scale and diversity of Sri Lanka’s economy makes it an ideal candidate for the deployment of advanced data analytics according to world renowned, Pakistani-born, data scientist and recently appointed Director at SAKS Analytics, Dr. Zeeshan-Ul-Hassan Usmani.

Dr. Zeeshan-Ul-Hassan Usmani, Director at SAKS Analytics and world renowned data scientist speaks at a seminar on ‘Data Driven Excellence’ by SAKS Analytics

Addressing a gathering of Sri Lanka’s most innovative pioneers and aspiring practitioners in data analytics at a seminar organised by SAKS under the theme: ‘Data Driven Excellence’, Dr. Zeeshan elaborated on the many varied applications of data science to real world problems with a view to driving innovative, cost effective, and ultimately, highly practical solutions to seemingly intractable day-to-day obstacles.

Drawing on his trailblazing work applying analytics to non-traditional data sources in order to determine commercial analytical value (CAV) across an extremely diverse spectrum of fields spanning real-estate to garments, counter-terrorism to education, and health and insurance sectors, Dr. Zeeshan pointed to potential applications of his techniques at a national level through the SAKS Analytics.

SAKS was an entrepreneurial idea of Founding CEO, Jeevan Gnanam, who saw the need for quality offshore services for companies that were looking at expanding their business services into overseas markets.

Over the course of the seminar, participants were provided a wealth of information on the fundamentals of data science, and walked through multiple case studies where analytics, social media analysis and data science had been successfully utilised in order to accurately predict demographic behaviours and converted into commercial and social growth opportunities.  

SAKS Analytics is a subsidiary of SAKS Global and the St. Anthony’s Industries Group – one of Sri Lanka’s largest and oldest conglomerates. SAKS Global is a business services firm that provides a range of Accounting/Bookkeeping services, Research and Analytics and Contact Centre Services. Deploying cutting edge technologies to generate new opportunities for growth and improvement, SAKS Analytics currently caters to a diverse variety of clients in the US, UK and Australia.