Samsung launches its revolutionary SUHD curved TV in Sri Lanka

Monday, 6 July 2015 00:00 -     - {{hitsCtrl.values.hits}}

  • SUHD TV ushers a new era of TV viewing experience with proprietary Samsung display technology, nano crystal 

technology and smart TV functions powered by Tizen

Samsung-(2)

Samsung Electronics Co., Ltd., the leader in home entertainment, announced the launch of its first SUHD TV range in Sri Lanka. 

The innovative SUHD TV celebrates a major milestone in the UHD era, delivering superior picture quality with stunning contrast, striking brightness and spectacular colour thereby setting new industry standards and elevating the viewing experience to the next level. All Samsung smart TVs, including the SUHD TV, will be powered by the Tizen operating system.

Additionally, Samsung’s SUHD TVs have a number of new and exciting features – its nano crystal technology and SUHD re-mastering engine delivers an unrivalled viewing experience; its stylish curved design provides viewers with a more immersive viewing experience; and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favourite content.

Samsung Electronics, Sri Lanka Managing Director Youngmin Shin said: “Samsung has set a new industry standard for the best picture quality available today. As the first ‘S’ branded TV, Samsung’s SUHD TV is designed to offer an outstanding viewing experience with sensational picture quality, seamless interaction and ultra-stylish design. We will continue our innovative heritage and push the boundaries of the home entertainment experience to new possibilities.”

 

Introducing unmatched picture quality

Utilising proprietary, eco-friendly nano-crystal technology, Samsung SUHD TVs demonstrate ground-breaking advances in colour reproduction, brightness, contrast, and details. The new revolutionary nano-crystal semiconductors transmit different colours of light depending on their size to produce the highest colour purity and light efficiency available today. 

With Nano Colour, viewers can experience upto 64 times more colour expression than conventional TVs. Nano Brightness gives upto 2.5 times brighter images and Nano Contrast generates upto 10 times better contrast than conventional TVs. Nano Colour, Nano Brightness and Nano Contrast technology deliver an overall superior picture quality experience.

 

Sophisticated and improved curved designs

When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers. Taking cues from contemporary art and architecture, Samsung’s SUHD TV has been designed and enhanced with many modern and minimalist highlights. 

Samsung SUHD TV will feature Samsung’s Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art when mounted on the wall. SUHD TV has a soft, textured Shirring design on the back, ensuring the TV maintains its stylish edge from any angle.

 

New smart TV redefines the future entertainment experience

Samsung’s smart TVs, including the new SUHD TV, will be powered by Tizen, an open-source platform that supports the web standard for TV app development. Samsung’s new smart TV platform – Tizen, not only offers a bouquet of new features, it also allows consumers intuitive access, a more integrated entertainment experience, and more choices for content than ever before. 

The new user interface for Samsung’s Smart Hub is more responsive and playful, allowing user’s easier access to the content they want. It is simplified to just one screen, displaying your most recent content and tailored content recommendations for even more entertainment options. 

Consumers can share video content from their Samsung smart phone to their smart TV with the press of a button and users can watch TV through their mobile devices without any apps or complicated pre-settings. 

Samsung smart TV owners can wake-up a bit easier with Briefing on TV. Samsung smart TVs now act as an alarm, and sync up with Samsung mobile devices, to turn on and display important items such as the time, weather and your schedule for the day.

Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access. 

Samsung Electronics America Inc. recently topped the J.D. Power HDTV Satisfaction Report two years in a row. This study recognises Samsung as the highest ranking in customer satisfaction with HDTVs 50 inches or above and 50 inches or below two years in a row. 

Leveraging years of expertise in the home entertainment space, and taking into account voice of market and customer needs, Samsung continues to elevate the viewing experience for consumers with its new SUHD TVs. With superior 4K UHD picture quality, brilliant colors and details, the SUHD TVs will set a new standard in TV innovation, making this the best Samsung TV ever.

 

Price and availability

Samsung’s SUHD TV 165.1cm (65-inch) and 139.7cm (55-inch) are available from Rs. 699,990 onwards at all Samsung Brand Shops and authorised dealers Singer, Softlogic and Singhagiri.

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