Samsung Monitors top global market for 23 consecutive quarters

Samsung Electronics maintained its status as the top monitor supplier in global markets for the 23rd straight quarter.

According market research company IDC, Samsung monitors took 15.6 per cent market share in unit first quarter of 2012 alone, topping the global market for 23 consecutive quarters.

In the first quarter in 2012, its market share stood at 15.6 per cent, leading the monitor market for 23 straight quarters since the third quarter in 2006.

In the sluggish global IT market, Samsung has outstandingly shown a remarkable performance both in developed and emerging markets, topping the Latin American and CIS markets.

In the large-screen monitor category sized above 24 inches, its annual market share came in at 24.9 per cent, widening the gap with the second by a staggering 15 percentage points.

Samsung Electronics successfully led the large-screen premium monitor category throughout 2011, especially by promoting its 27-inch monitors in major exhibitions, advertisements and other various marketing activities.

Samsung Monitors has continued to draw global attention this year. It won the Innovation Award at CES 2012 this January and more recently launched its Smart Monitor TB750 series which allows users to watch images on their smartphone screen right on the larger screen, greatly improving user experiences.

“Samsung has always set a new standard for monitors by launching innovative monitors such high-resolution professional monitors and monitors offering a wide connectivity,” said Jeong-Hwan Kim, Senior Vice President of Display Sales and Marketing Team at Samsung Electronics. “Samsung will continue to develop unique and innovative products as a market leader so as to deliver smart user experiences to consumers.”