Shift Solutions ignites CHOGM forums with interactive and digital innovation

Friday, 6 December 2013 00:21 - - {{hitsCtrl.values.hits}}

Shift Solutions – the creative digital agency – has created a paradigm shift in the sphere of Sri Lankan events through its trailblazing accomplishment of executing the Commonwealth People’s Forum (CPF) recently concluded in Galle, alongside digital and interactive branding for the Principal Sponsors of the Commonwealth Business Forum held in Colombo. Shift, a leading creative digital solutions agency in Sri Lanka assembled a phenomenal event at Galle, where more than 500 delegates represented a cross section of the 58 Commonwealth nations. An event to be proud of Sujeewa Samarasekara, Chief Executive Officer of Shift said the entire event from conceptualisation, communication, branding to on-sight delegate interaction was put together by a young and vibrant team of creative digital professionals. “The People’s Forum is the single biggest opportunity for civil society to engage with Commonwealth leaders on global development issues. When the Steering Committee awarded the event to SHIFT we were determined to challenge conventional boundaries and norms to create a truly unique and modern conference experience. With the People’s Forum we had the opportunity to set the tone and pace for CHOGM and put together an event that Sri Lanka could be proud of,” Samarasekara said.

Delivering personal engagement with every delegate In line with the country’s rapid advancement in technology and innovation, SHIFT took the Commonwealth Peoples Forum to new heights in technology by developing a gamut of high-tech experiences that provided unique points of engagement for forum delegates. These included projection mapping for the main conference hall, a Peoples Forum mobile app and touch screens with an interactive app that provided event and Country information. The Forum also featured a unique interactive wall where delegates were provided information and updates about on-going activities at the Forum. Commenting on the Forum, Commonwealth People’s Forum 2013 Chairman Dr. Lalith Chand-radasa stated: “Shift did an exceptional job of advancing the CPF, both in terms of creating a space for awareness building and also providing technology and innovation to the main event. Participants noted the advanced technologies used in terms of the interactive video walls that equipped them with the CPF program and daily updates on the substantive sessions. The app also ensured convenience and ease of use for participants as essential information was accessible on their smart phones and tablets.” Partnering unique Airtel experience Shift carried through this momentum to the Commonwealth Business Forum, conceptualising and executing the exhibition launch for its principal sponsor Airtel while also executing all activations for the Brand at the venue. The highlight of the event was a special interactive touch app that was developed for President Mahinda Rajapaksa to declare open the exhibition stall with an automated tweet. Augmented reality experience for Standard Chartered Alongside its branding for Airtel, Shift also innovated a unique augmented reality experience at the Standard Chartered stall for its event partner Nisal Cee Corp. At the stall, delegates were given the opportunity to take a virtual photograph with Liverpool soccer stars. Over 120 delegates took part in this unique experience, including the Minister Basil Rajapaksa and other VIPs. Digital experiences of international standard Samarasekara added: “From concept to final product, Shift utilised its expertise in new-age digital solutions while complementing that experience with tried and tested mediums to deliver an event experience of international standard. The results were self-evident at the People’s Forum and the Business Forum which created a fantastic build up to the ultimate Heads of Government Meeting.”

Shift Solutions specialises in new generation media tools and mediums with expertise in augmented reality, 3D projection mapping, motion, gesture and touch-based technologies and mobile and social media based applications that provide clients a distinct strategic edge in a fast evolving market environment. Having perfected the art of providing brand experiences to consumers through entertainment, interaction and innovation, Shift handles a diverse range of blue-chip clients in Sri Lanka and multi-national brands from around the world. Their portfolio can be viewed at www.shift.lk.