Singer launches the all-new VISTA range of Smart TVs

Singer, a leading TV brand in Sri Lanka, continues to innovate, bringing the latest in technologically superior products to a growing customer base in Sri Lanka.

Launching its latest Singer VISTA series of SMART TVs at a colourful ceremony held on 19 February at Hilton Colombo, Singer introduced a new dimension in technologically advanced features and enhanced viewing pleasure that combines the convenience and features of a computer.

The all new-range of Singer VISTA SMART TVs guarantees to provide users with a totally interactive experience at an unbelievably affordable cost, coupled with an unmatched warranty and service backing.

A unique feature of the new the Singer VISTA range is a customised app – the Vista Life App, which allows users further engage through their TV. Functionality includes internet connectivity for web browsing, in-built games, a chat function for video calls using Viber and Skype, live streaming and downloading of music and video, news alerts and weather reports, a special tab for recipes and handy hints. The app also features a customisable music menu to allow users to store and play their favourite tunes.

Developed specifically for Singer, the VistaLife App will continue to evolve, with customer feedback, with added features to be released in the coming months.

The Singer VISTA series of SMART TVs is available in view screens ranging from 32” to 65” to suit consumers’ individual preferences. The VISTA range is also available in a number of configurations ranging from slim flat screen to curved screen models and come equipped with state-of-the-art Harman Kardon sound systems, 4K image resolution, and ultra high definition (UHD) built-in.

Speaking at the launch, Director Commercial and Marketing Mahesh Wijewardene said: “Technology is constantly evolving and we must innovate to remain competitive and offer our valued customers the best products. This is why Singer – through the VISTA series of SMART TVs – has made it possible for consumers to purchase a technologically advanced TV that is affordable. The VISTA range of SMART TVs heralds yet another milestone in the remarkable journey of Singer TV and brand Singer. Our islandwide reach, service and unmatched warranty, is the reason consumers continue to trust the Singer name.”

Singer’s multi-brand, multi-channel business model has earned the household name numerous awards and accolades over the years and continues to drive its success.

“Singer continues to innovate, enhancing its product portfolio with the latest in cutting-edge technologies. We will continue to deliver world-class products, at an affordable price, that will enhance the lifestyle of Sri Lankans from all walks of life,” added Singer Group Chief Executive Officer Asoka Peiris.