SLASSCOM partners with the Australian IT Industry body to expand market

Friday, 15 July 2011 00:02 - - {{hitsCtrl.values.hits}}

The Sri Lanka Association of Software and Services Companies (SLASSCOM) partnered with the Australian Information Industry Association (AIIA), the nation’s leading industry body for the technology sector in Australia.

The objective of the coalition is to develop links between the two counties and to promote Sri Lanka as a preferred IT/BPO destination.

SLASSCOM member companies recently took part in the Global Trade Mission held in Australia which was organised by ICTA. As a part of this mission SLASSCOM signed a Memorandum of Understanding with AIIA to collaborate and develop the IT/BPO sector in both the countries.

SLASSCOM Chairman Dinesh Saparamadu commenting about the partnership said: “The Sri Lankan IT and BPO industry is projected to grow by 26% in 2011 with export earnings estimated at US$ 390 million for 2010. Sri Lanka has set a target of US$ 1 billion export revenue by 2015. One of the key prerequisites for this growth to be realised is the acceleration of market access around the world. We are delighted partnered with AIIA to explore opportunities for both the nations.”

As Australia’s main industry association for the ICT industry, the AIIA, is the trusted source of information, advice and expertise for all stakeholders – members, the broader industry, government, staff and the community and sets the strategic direction of our industry and influences public policy Provides members with business productivity tools, advisory services and market intelligence to accelerate their business growth.

AIIA focus on growing ICT’s share of national business opportunities for all members and leading the ICT industry forward to become recognised as the key driver of growth, prosperity and environmental change for the nation.

AIIA is the nation’s peak industry body for the technology sector. AIIA sets the strategic direction of the industry, influences public policy and provides members with productivity tools, advisory services and market intelligence to accelerate their business growth.

AIIA member companies employ 100,000 Australians, generate combined annual revenues of more than $40 billion and export more than $2 billion in goods and services each year. With member companies’ right across the country, from every sector of the industry and representing every size of company, AIIA is truly the ICT industry’s association of choice.

SLASSCOM acts as the catalyst of growth for the Sri Lankan IT and BPO industry by facilitating trade and business, propagation of education and employment, encouragement of research and innovation, and by supporting the creation of a progressive national policy framework.