Sony showcases digital imaging line-up at Alpha Festival 2017

 From left: Sony Head Sri Lanka Representative Office Alex Yee, Studio U Owner Kushantha Hewapathirana, Sony Alpha Ambassador, Managing Director CameraLK Anushka Gunasinghe, Sony International (Singapore) Senior Manager Business Development Jeremy Heng and Assistant Manager DI Category April Lee introducing the all new Sony Alpha 6500 and Alpha 7 series

• Launches Alpha 6500 and Alpha 7 series

 Sony Electronics demonstrated a wide range of innovative digital imaging products at the Alpha Festival, recently at Waters Edge Battaramulla. The event allowed photographers and videographers to discover the latest creative tools that can enable them to bring their visions to their life. The event featured key products from the latest additions to Sony’s line-up of award winning mirrorless cameras – the Alpha 6500 and the Alpha 7 series. The brand new Semi-Telephoto G-Master SEL1000F28GM lens was also displayed at the festival.

The event was co-organised together with CameraLK, the official Sony Distributor in Sri Lanka. The event featured live booths including models, toy photo booths where the avid photography lovers had an opportunity to test the new Sony α6500 and α7 series. Another highlight was the workshops conducted by Sony Alpha Ambassadors Kushantha Hewapathirana and Dimitri Crusz and four professional photographers – Henry Rajakaruna, Shantha Gunaratne, Meesha Gunawardena and Anushka Eranga together with CameraLK.

Speaking about the event Alex Yee, Head Sri Lanka Representative Office Sony said, “This is a unique opportunity for all photography and videography enthusiasts across Sri Lanka. The event not only gives the photography fan to experience the latest Sony mirror-less photo technology but also help them learn the techniques and get involved with the knowledge sharing workshops further enhancing their skills.”

He further added, “We remain committed to Sri Lanka offering the latest technology and expertise while building the aspirations of the photography community across the nation.”

The α6500 has a 4D FOCUS system, which can lock focus on a subject in as little as 0.05 seconds – the world’s fastest AF acquisition time. It can also shoot images at up to 11 frames per second with continuous autofocus and exposure tracking, and up to 8 frames per second in a live-view shooting mode that makes it easy to track fast moving subjects. Together with a continuous burst mode of up to 11 fps and 4K video capability, photographers will never miss a moment with the α6500.

Sony also displayed one of their flagship G Master Series – an FE 100mm F2.8 STF GM OSS mid-telephoto prime lens (model SEL100F28GM). A specially designed mid-telephoto, full-frame prime lens, the new 100mm Smooth Trans Focus is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased throughout Sony’s entire line-up of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer.  

Alongside the α6500 and SEL100F28GM, the α7R IIinterchangeable lens camera will also be displayed during the Alpha Festival. The camera features the world’s first back-illuminated full-frame Exmor R CMOS sensor1, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high-speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase-detection AF points.

Additionally, the α7S II, which delivers stunning image quality for photographers who shoot in the most challenging light conditions, was also a part of Sony’s digital imaging showcase. Offering ultra-high sensitivity and wide dynamic range across the entire ISO range and 5-axis image stabilisation for greater shooting control, the α7S II enables new levels of photographic expression at whatever shutter speed you wish to deploy, be it the brightest of mornings or darkest of nights.  The α7S II also incorporates a host of pro-style movie functions including the ability to shoot 4K video with full pixel readout and no pixel binning in full-frame format, making it an extremely appealing proposition for photographers and videographers alike.

The full list of camera and lens models that was showcased at the Alpha Festival are: α7R II, α7S II, α7 II,α7R, α7, α6500, α6300, α6000, α5100, α5000 models and the SEL100F28GM.