Sri Lanka gets its first unlimited music, video and image download service
Monday, 11 November 2013 00:00
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Sony Music and Etisalat launch daily data subscription service that gives easy and instant access to 2 m songs
Sony Music, a global music giant, partners with Etisalat, a leading mobile operator, to announce the launch of Sri Lanka’s first of its kind unlimited music, video and image download service – ‘Music Unlimited’. This daily data subscription service allows consumers to own their favourite music from the vast Sony Music Catalog of 2 million songs along with videos and images across Sinhalese, English, Tamil and Bollywood repertoire!
To meet the increasing demand for easy and legitimate access to music, this service presents a unique music solution to consumers. An All You Can Eat daily subscription model allows consumers even with low balances to avail of unlimited daily downloads of entertainment products and what’s more they have an easy choice to opt in or out as and when they want. Music Unlimited will be updated with new releases and exciting content on a daily basis in addition to the vast library. Exclusively available to Etlisalat consumers at an affordable Rs. 10 per day, this service will be supported by a substantial marketing campaign and content exclusives.
Commenting on the same, President – India and Middle East Shridhar Subramaniam said, “Sri Lanka is a unique market where we are witnessing digital music growth of 20% year on year. We are confident that Music Unlimited will become one of the country’s biggest music stores with unmatched offering of songs, images and videos. This model of ‘All You Can Eat’ daily subscription service has witnessed huge success in emerging markets and has been embraced by consumers in various markets. We are confident that our partnership with Etisalat and The Maharaja group will ensure of the same getting translated in Sri Lanka. This is a very exciting innovation that will change the music landscape in the market and is just a beginning of more to come.”
Commenting on the launch and association with Sony Music, Etisalat Lanka Director/CEO Dumindra Ratnayaka said, “Data services has been on a fast growing trajectory in Sri Lanka and music is a key driver for data consumption. With the launch of this daily subscription service consumers will get instant access to music, video and images at affordable prices and we are extremely excited to partner with Sony Music and are sure that our customers will be delighted with this offering.”
Music Unlimited has tied up with Maharaja, the leading media and entertainment powerhouse in Sri Lanka for local Sinhalese content and marketing support. Commenting on the association, TCMOL (The Capital Maharaja Organisation Ltd.) Chief Operating Officer Sashi Rajamenhendran said, “We are extremely happy to be associated with Music Unlimited a platform that will make available local content for music aficionados in Sri Lanka.
This unique service will provide a platform for Sinhalese artistes to reach their music to a wide audience in an interesting manner. We are committed to marketing this service and to make it one of the leading music services and we are sure our people here will love it.”
The service is being powered by technology partner Rockville, who are the leaders in Mobile Value Added Services and Solutions and have worked closely with Sony Music to develop the technology and service.
The users can browse through over two million songs across multiple genre with access to 100 years of music ranging from iconic and pop artists such as Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, to blockbuster Bollywood films like Kuch Kuch Hota Hai, Kal Ho Na Ho, Rang De Basanti, Lagaan, Guru, Dostana, Student of the Year, Agneepath, Ranjhaana, Bhaag Milkha Bhaag, Gori Tere Pyaar Mein to Tamil films like Kochadaiyaan, Kochadaiyan. Aarambam, Kumki, and Vinnaithaandi Varuvaayaa and Sinhalese content such as Chinthy Fernando, Iraj Weeraratna, B & S, Ashanthi, Nirosha Virajni, Chillie, Gypsies, Kasun Kalhara, Clarence Wijewardene, Milton Mallawarachchi, Stanley Peiris, Marvin Perera, HR Jothipala and Indrani Perera to name a few.
