Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
Friday, 20 April 2012 00:01 - - {{hitsCtrl.values.hits}}
athandz, Sri Lanka’s pioneering internet based research organisation unveiled plans for expansion within the local market under its new ownership.
Launched under parent company Infoserve, athandz is dedicated towards internet based market research for consumers. It was brought under the group of the nation’s leading information and communication technology solutions provider, PC House PLC (PCH), following the acquisition of majority of shares by PCH last November.
Currently catering primarily to the European market, the company plans to increase their local portfolio this year to the other parts of the world.
“About 95 per cent of our clients are based in Europe and at the moment we have comparatively fewer local clients,” explained athandz Infoserve Private Limited Chairman and PC House PLC Group Chairman S. H. M. Rishan.
“With the growth in the Sri Lankan economy and the growth of local companies, we believe that our knowledge based products are well suited for many local companies looking to expand abroad as we possess a wealth of expertise and knowledge in the international scenario.”
A host of research facilities, both intelligence services and marketing services, which are highly applauded by the international market, are now being introduced to the local arena. athandz’s solutions assortment includes scanning for competitor activities, monitoring specified brands, scrutinising the technology landscape for emerging technologies, providing news alerts, collecting company specific information, researching product patents and country specific laws and regulations, market and industry research as well as aiding in the organisation, categorisation and analysis of the data collected.
athandz possesses a portfolio of reputed clients spread in the spheres of consultancy services, banks, PR and advertising, software development, telecommunication, pharmaceuticals and bio-tech and insurance.
“We have a dedicated team of people who have been trained to conduct research very effectively and efficiently and we offer a unique service to our local clients who don’t have to source a research company in their destination of choice or do their own research,” said Infoserve Vice President of Operations Nadee Hemachandra.
“We bring our customers several advantages such as value creation since we do all the background work for them with significant cost savings since the research will be done locally on the internet and we ensure that our high quality web research is tailored to meet our customers’ needs.”
The team of professionals from a range of backgrounds such as IT, finance, business and marketing, conduct extensive research customised according to their customers needs to better help them understand the markets and industry of choice.
athandz began operations in 2003 as a pioneer in offering internet research solutions. Their internet-based information gathering expertise increases client profitability by reducing the costs associated with establishing, operating and maintaining an internal research department within the organisation.
