Twitter now 100 m active users, mobile surging

Tuesday, 13 September 2011 00:00 - - {{hitsCtrl.values.hits}}

Reuters: More than 100 million users are “active” and log onto Twitter daily, or about half its registered members, and a growing number are doing so from a plethora of mobile devices, Chief Executive Dick Costolo told reporters last week.

Costolo said the microblogging site was chalking up about 40 per cent growth every quarter in mobile usage.

Twitter.com now sees about about 400 million unique visitors every month, a 60 per cent leap from 200 million at the start of the year.

Twitter, which allows people to send 140-character text messages, or Tweets, to groups of so-called followers, is one of the Web’s most popular social networking services, along with Facebook and Zynga and Google Inc’s embryonic Google+.

Analysts have sought details however on how many of Twitter’s users are “active,” a key metric in determining its business potential.