Uninterrupted progress makes its mark

Assidua Directors R. Sadishkumar and Shanmuganathan Prabahar and CEO Pradeep Bogahawatte

Assidua Technologies recently announced a record growth of 50% revenue for the year 2016 topping Rs 300 million. 

Established in 2012, the company is a fully owned subsidiary of the Dubai based Shan Group of Companies, which in a very short period of time since its inception in 1999, has made its mark across many countries, including in UAE, India, Nepal and Sri Lanka. 

Assidua Technologies markets high quality world-renowned power solutions, complemented by premium service levels and aims to be the most respected Power Solutions provider in Sri Lanka.

Assidua’s strengths can be said to lie in the solid backing of its parent the Shan Group, and a steadfast commitment to its ideals of integrity, reliability, innovation and social responsibility with effective synergies engineering through strategic partnerships. Hard work, sensitivity to market conditions and a serious commitment to quality have been some of the positive factors contributing to Assidua’s success.

Starting its journey in the Uninterruptible Power Supply industry as recently as 2012, Assidua Technologies rapidly captured a substantial market share with its astounding year-on-year growth and notable partnerships. Today the organisation boasts noteworthy revenue in excess of Rs. 300 million, and is among the top tier organisations in the industry.

In 2012 Assidua Technologies was appointed as the sole importer and distributor for global brand Techfine in Sri Lanka, ensuring a sure footing and a stronghold in the Sri Lankan Uninterruptible Power Supply (UPS) and inverter market. 

Founded in 2003, Foshan Techfine Electronic Co. Ltd. is a professional lead acid battery, Uninterruptible Power Supply (UPS) and inverter which specialises in overall R&D, design and manufacture. Two years later a noteworthy partnership was entered into with the US premium brand Emerson, the world’s leading provider of critical infrastructure technologies and life cycle services for information and communications technology systems. 

Close on this, in the year 2016, Assidua was appointed as the sole importer and distributor for Kstar in Sri Lanka, solidifying its presence in the industry. Shenzhen KSTAR Science and Technology Co., Ltd. is a leading brand in UPS manufacturing in China founded in 1993. A high-tech enterprise, Kstar is a professional integrator and manufacturer of the data center infrastructure, and a leading company in PV inverter.

In 2016, Pradeep Bogahawatte, a highly experienced veteran in the field of finance joined Assidua Technologies as the CEO, bringing with him more than two decades of expertise and experience. He joins Chairman Shanmuganathan Balasubramaniam, Company Directors Shanmuganathan Prabahar and R. Sadishkumar at the helm, steering Assidua towards these unparalleled successes.

Assidua assures reliable high quality power solutions, coupled with premium service levels and island-wide support, guaranteeing that clients’ computer networks are up and running all year around, in order to satisfy customers and to become the most respected Power solutions provider in Sri Lanka.

Assidua tech works with clients in government, finance, communications, education, traffic, weather, radio, television, business tax, healthcare, energy, electricity among others, and with a number of key national projects across the island. Assidua tech has been selected by noteworthy clients such as Commercial Bank, People’s Bank, Bank of Ceylon, Amana Bank, Ansell Lanka Ltd and Mercantile Investment and Finance PLC, Vallibel Finance PLC, for whom island-wide networks are supported by Assidua, in a resounding testament to their faith in the company’s dependability. 

CEO Bogahawatte believes that the secret to the company’s success lies in its clear Mission, Vision and the passion to serve and succeed. Company strategy is supplemented by weekly meetings and the dedicated follow up of existing and new business by the committed and passionate Sales Team along with streamlining with the other connected areas. He also points to a highly trained, motivated and skilled staff as the critical success factor for the company.

Assidua also places serious emphasis on research and development (R&D) ensuring that innovation and technological leadership are fostered to the maximum. The R&D team are a significant factor behind Assidua’s cutting edge development. Specialist employees work together across business units, thereby enhancing their innovative creativity and efficiency, and ensuring direct benefits for clients.

Assidua tech plans to continue working towards improving results. Its targets are, to further progress at a steady pace, increasing sales and profits by at least 25% in the coming year.

Certifications 

Assidua Technologies and its business partners focus on compliance with the highest industrial standards and regulations. They have been feted with numerous awards and certifications ranging from compliance and conformity certifications, quality management systems, occupational health and safety management systems and environmental management systems in conformity with the EN and ISO standards, by the respective governing bodies, both domestically and internationally. 

A firm believer in corporate social responsibility, Assidua’s resounding message is to save energy and also save the earth. For more information please visit www.assiduatech.lk.