vivo appoints Trident as exclusive national distributor

• Aims to spearhead strategic market expansion in Sri Lanka

In a move that underscores its market leadership, Trident Corporation, a dominant force in Sri Lanka’s distribution landscape, has been appointed as the official national distributor for vivo smartphones. 

This strategic partnership is poised to redefine the mobile sector by leveraging vivo’s cutting-edge technology and Trident’s extensive local footprint.

“Partnership with vivo is both timely and strategic,” stated Trident Corporation Country Manager Hilmey Niyas. “Our legacy of delivering premium products to the Sri Lankan market aligns seamlessly with vivo’s commitment to innovation in mobile technology. This collaboration will drive substantial growth and strengthen our distribution network across the country, positioning both companies for long-term success.”

vivo Sri Lanka  CEO Kevin Jiang voiced strong confidence in the partnership, emphasising that vivo’s strategy prioritises innovation and premium products over price competition. “Our focus is on delivering cutting-edge, premium products while building meaningful relationships with both our partners and end users,” Jiang stated.

With a presence spanning over 50 countries and a global user base exceeding 500 million, vivo has established itself as a dominant force in the smartphone industry. Trident’s expertise across multiple verticals and its strong infrastructure strategically positions the company to harness the increasing demand for premium mobile products, driving substantial and sustained growth in the Sri Lankan market.

Trident Corporation General Manager Priyantha Jayasinghe emphasised: “Our deep market insights, coupled with vivo’s global vision, will create a compelling value proposition that will significantly enhance consumer engagement and drive sales growth.”

vivo Sri Lanka Deputy General Manager Gihan Nanayakkara articulated the company’s alignment with sustainable development goals. “vivo is dedicated to creating intelligent products that enrich daily life, with sustainability at the core of our growth strategy,” he stated. This commitment to sustainability is anchored in the United Nations’ 2015 Sustainable Development Goals, emphasising green symbiosis, value co-creation, and social benefit.

“As Trident advances toward the future, our steadfast commitment to sustainability aligned with vivo’s global objectives will not only enhance our competitive edge but also solidify our leadership position in the Sri Lankan market.”