With 2nd Round Financing, Anything.lk expands Mobile capabilities

Tuesday, 13 December 2011 00:15 - - {{hitsCtrl.values.hits}}

Anything.lk yesterday announced that the company has secured its second round of financing.

In a validation of the flying progress that the company has made since launch in June of this year, the company has been able to secure its latest round of investment at a significant valuation.

The new funding has been made by Rebate Networks GmbH, already a shareholder, who increased its stake in the company with the new investment.

Michael Brehm, co-founder and CEO of Rebate Networks GmbH said, “Anything.lk’s growth has been nothing short of spectacular, growing at over 50% month-on-month since inception. Our follow-on investment was made to provide Anything.lk with the funds to develop new areas of their business using the current daily deals business as a springboard. Anything showed us their plans for the future, and coupled with their performance to date, taking a further investment was a relatively easy decision for us.”

Reeza Zarook, CEO of Anything.lk said, “We are obviously delighted with Rebate’s investment. It is testimony to the performance of the company in just five months. The new funding will be used in our technological developments especially in the mobile space, to strengthen Anything.lk’s position as market leader with a 90% market share by revenue or vouchers sold.”

Brehm went on to say, “Rebate has invested in 28 daily deals companies globally, and recently concluded the sale of our German company Dailydeal.de to Google Inc. We are especially proud of Anything.lk being one of the most innovative companies in our portfolio, for example the unique ability to pay for vouchers using a mobile phone. It is such impressive innovations, which are perfectly suited to the local environment, that has meant Anything.lk has lead the field from the start and the new investment will fuel their future innovations. Reeza and his team have truly localised the daily-deals business including some global firsts and it is the quality of the management that any investor looks at first.”

Rebate Networks GmbH is today the center of a global network of innovative and rapidly growing daily deal platforms.

By co-founding and/or investing in new companies situated in strategically positioned markets they continuously proceed to extend the coverage of their network and increase the dynamics within.

Their members benefit from the support and the intense knowledge sharing within the network. The team is composed of experienced entrepreneurs and skilled professionals alike, all of whom share the motivation to create long-term value and thriving relationships.

Anything (Pvt.) Limited which runs the Anything.lk social media marketing site, opened for business on 6 June and has sold over 24,000 vouchers in just over six months.

It is also the fastest ever Sri Lankan company to gain 100,000 Facebook fans and 300,000 unique visitors to the website.